6 Simple Ideas for Innovative Mobile App for Your Business Growth

We come across requests for Mobile Application Development from different Businesses. We also get excited when we understand innovative Ideas that erupt in mind of Business Professionals. It’s a fact that a person owning a business posses better knowledge and understanding about application of modern day technology and communication tools. Whether a small retailer, medium enterprise or big organization, everyone wants to implement mobile application for various business objectives that includes building customer engagement, customer satisfaction, increasing market share, increasing sales, enhancing customer experience, optimizing business processes etc. and are in need of quality mobile application developers.
Following are few Ideas for Mobile Application Development that may help you in your business:-

1.Beauty Tips
Genre: Informative App
Objective: Enhance Customer Engagement and Satisfaction
User: Beauty Parlors
Description: You may develop a Mobile App wherein you offer beauty tips for skin, the precautions to be taken etc. and can publish new ways to protect skin. You may add functionality wherein you advice the food intake as per season that can benefit customers.

2.Food Delivery
Genre: Business App
Objective: Increase Revenue and Enhance Customer Services
User: Restaurants
Description: The mobility has provided out of store and in pocket solution to customers. Consumers may prefer to sit back and order from comfort of their home. With such Mobile Application company can increase revenue by increasing number of orders through convenient Applications and Enhance customer services.

3.Daily Deals
Genre: Business App
Objective: Increase Market Share and Customer Engagement
User: Restaurants, Health Spa, Retailers etc.
Description: Indian Consumers are prone to Window shopping and they love to bargain. In a strategic move to highlight new products or to increase sales of specific products and services can go for customized mobile application development to keep your existing customers engaged in your brand by offering them attractive discounts. You may add functionality to share or tag on social networking sites and tagging sites. It will bring overall benefit comprising increased market share, customer services, market buzz etc.

4.Navigation and tracking App
Genre: Business App/ Personal App
Objective: Optimize resource to increase efficiency
User: Transporters, Radio Taxi Service Providers etc.
Description: This app is quiet popular yet to be implemented by many. We understand the utility of vehicle tracking system to ensure safe transit of passengers across terrains. With such app you may track down location and save time usually consumed in communication and job assignment. It may be used for personal vehicle tracking when chauffer is driving your vehicle.

5.Recipe Guide
Genre: Utility and Business App
Objective: Customer Services
User: Restaurants, Chefs, Magazines Publishers etc.
Description: In India, female spend time on Smartphone applications equivalent to male. It’s been observed women are engaged more in social media and informative apps. You may go for iPhone Application Development or Android Application Development with such application. The professional working women would like to try new things or even regular things through these mobile applications.

6.Education Games
Genre: Education with fun and entertainment
Objective: User Engagement and Performance enhancement
User: Play School & Schools
Description: Indian education system is developing with good pace and more emphasize is now given on overall development instead of what it was earlier that focused on educational and academic development. As a school or play school you can go for iPad Application Development or Android Application Development for Tabs that may give education and entertainment together. The availability of E Learning Chapters on Tabs may increase interest level.

I have given few ideas wherein I have not given detailed application, functionality and features that can enhance the utility of Mobile Application for your enterprise because it may vary with individual Business Process. My attempt is to bring out ideas from organizations itself for Mobile Application Development and its application for Business Processes and Customer Engagement.

Business Intelligence Tools are Key to Building Profits

Business intelligence is described as “skills, processes, technologies, applications and practices used to support decision making”.

Data Analysis, BI Reporting and query tools can help business users wade through a sea of data to synthesize valuable information from it and make better business decisions. These tools collectively fall into a category called "Business Intelligence."

The goal of Business Analysis Tools is to help decision-makers easily identify trends and issues, uncover new insights, and fine-tune operations to meet business goals.

Challenges with the spreadsheet approach:-

• Time consuming and labor intensive to set up and maintain
• Insufficient collaboration and feedback capabilities.
• Error prone
• Inadequate data analysis and BI reporting
• Lack of timely information
• Inaccurate or inconsistent data.
• Difficulty accessing and manipulating source data
• Ineffective information sharing across the organization
• Over-dependence on silo spreadsheets.
• Pressure to comply with increasing regulatory requirements

Benefits of BI:-

• Produce and Access Information in the Timeliest Manner
• Easily Share New Insights across the Organization
• Ensure Source Data Is Correct and Current
• BI Reporting in Useful Formats
• Data Analysis and Risk Analysis Reports Ready for Decision Making
• Control Data Access and Provide Regulatory Compliance
• Identify the out of the ordinary
• Compare information about customers, products, cost/profit centers, financial accounts with BI reporting
• Compare the same type of information in different time periods with BI Solutions
• Check performance versus formal and informal goals or constraints with Statistical Data Analysis
• Confirm and sometimes to discover trends and relationships
• Provide data for a what if analysis or a forecast

Scientists use Business Intelligence Tools in clinical data analysis to improve pharmaceutical production and achieve faster speed to market. Manufacturers use BI tools to enhance statistical process control. Financial companies use BI Reporting for attribution analysis to evaluate portfolio managers and electronics companies rely on BI Solutions to increase semiconductor yield enhancement because BI Tools can be easily integrated with other Statistical Data Analysis Software, Databases and CRM applications etc., Business Intelligence Tools improves the value of those investments.

Business Analysis Tools give businesses a way to streamline and unify the data collection, analysis and reporting process. BI solutions are built on a unified database, so everyone involved in the process gets a single, real-time view of the data. Many BI Tools feature self-service dashboards and BI reporting tools that make it easier and less time consuming to contribute to and manage the process.

E-Commerce Solutions – Defining A Market Place for Indian Shoppers!!

Indian Consumers are prone to window shopping. They like to make big bargain with vendors even though they find product of their choice and leaves no void to make it a best deal. The shopping freaks mob towards multiple Market Places on weekends to find products of choice and they never mind spending hours of time on it. But how could be these shop alcoholics could be motivated towards online shopping. It’s not that much easy!!

We may think of 2 ways to bring such shopping freaks to the Market Space. The first is giving them the same realistic shopping experience “online” which they seek and enjoy from orthodox Shopping Habits. It’s a bit difficult but ecommerce solutions are making continuous efforts to provide the same. There are many services comprising replacement services, warranties, doorstep services, COD, discounts etc. that are offered by ecommerce players to lure the consumers to buy online. Even to overcome problems related to size in case of Apparels shopping, companies offer trial service and replacement on size. Few ambitious players have introduced 3 D Virtual clothing with which user can visualize what they can do with their own clothing line, change their measurements easily and in real time and get a virtual you with their exact size and features. If you will observe, it’s no different to shopping style of ancient Rich Indian Zamindar’s who have lobby of vendors who were ready to bring stuff to the premises for trial. Lets not confuse, but yes ecommerce solutions are offering the same style but with better communication medium and few constraints. The second way may be bringing the change. The change may be in shopping pattern, Choices, Habits with additional benefits in terms of prices, product line, variety and uniqueness.

Somewhere users, if not for purchasing, but do follow ecommerce websites in their first step of purchasing process that is researching. In one of the study done by eBay, it’s been observed nearly 57% of smart shoppers check prices online before they shop in a mall or a store. At least, this finding is good enough to show how user-friendly ecommerce websites design bringing paradigm shifts in Orthodox Shopping Habits. But, believe me, there will be time where every Retailer will have exclusive ecommerce applications to offer product lines online with set of fixed consumers in his specific territory to offer automated shopping experience and deliver products at doorstep.

Is it possible to have such market space as mentioned above where we have niche ecommerce portals to offer each and every product what we may think of to go to market and purchase?  I know I am too much imaginative but I certainly believe it may happen. Why Not? We have lot many ecommerce websites existing which offers us Grocery for our daily use (foodmandi.com), Home Décor and Furnishing items (fabfurnish.com) , Flower Gifts & Plants delivery anywhere in India ( livinggifts.co.in ), Electronic Items (Naaptol.com, ebay.com etc., Flipkart.com), Apparels( freeculture.com, fashionandyou.com). I am expecting such trend to be followed at least in metropolitan cities where we have Internet user almost in every home and users are aware about ecommerce portals.

It’s just an imagination, but in present scenario, Small and Big Organizations are looking for ecommerce website design and ecommerce website development for their Businesses to offer out of store experience to Consumers. There are Service Providers offering affordable ecommerce website development services, mobile application development services to Businesses giving an impetus to ecommerce Industry. Once every Business, Retailer has an ecommerce application to offer Products and Service, It will no longer be an imagination.

I welcome your comments and suggestions on Ecommerce Markets, Trends and Innovation in India.

6 ways Mobile Applications can Help In your Business

1.      Enterprise Application:- Customized Mobile Applications Development for smartphone or Mobile devices can assist in your business process. There are many Mobile Applications that businesses are using for their in house processes.

Application in this Category: - Android Based Point of Sales (POS) Android Application Development team of Binary Semantics prepared an Android Based Mobile application for leading food retail chain in India to extend their point of Sales facility to customer Desk. Application is installed on Android based Tab attached with printer with which the user can book order right from customer desk and can present bill through portable printer.

2.      Enhance Customer Relation: - From marketing perspective, Social Media can be used to offer discounts and offers to your customers’ and also engaging customers into your business by asking valuable suggestions/opinions/preferences etc. Android App Developer is required to equip a business with customized applications that can offer communication platform to give prompt response to customer query and thereby build relationship with the customer.

Application in this category: - Social Media Apps

3.      GPS Navigation and Tracking:- The GPS tracking and Navigation Applications are quiet popular for transport Industry and travellers. The Navigation facility can be used to find places and effortlessly move to the destination. Whereas, tracking application are very much in use for Fleet Operators to track the real time location of the vehicles during transit. The application with handy features is quiet Beneficial for Radio Taxi Service Providers, BPO Cab Operators, and Transporters etc.

Application in this category: - Fleet Robo - Vehicle Tracking Solution

4.      Multimedia Communication: - There are lot many applications in market which specifically give platform for personal and professional communication during transit from one place to another. The exchange of Multimedia comprising Audio and Image files has helped Business in pacing the information transfer for business Decision Making.

Application in this Category: - What’s APP, Customized Applications for closed group communication.

5.      Payment processing through Credit and Debit Card on movement: - Security Enhanced transaction could be made through merchant banker on your smartphone.  While you are in field to take orders or in open terrain of food court in mall, payment for the order could be processed through your smart phone or mobile device with internet. Immediate billing is convenient through portable printer.

Such applications are very useful and beneficial that provides opportunities to businesses to do business anytime and anywhere.

Applications in this category:-

·        Merchant WARE Mobile

·        Flagship ROAM Pay Merchant Services

·        I Terminal

·        Square

6.      Remote Information Management and Sharing:-

There are many Smartphone apps that assist you in remote access to documents so that you could edit them on the move and share documents.

·        Primadesk

·        Air Sharing

·        PocketCloud Explore

·        LogMeIn

·        Webroot.com

Analytics for Business Decision Making

“There is a difference in seeing things from different perspective; Analytics help you see the right perspective”

We all are living in an era, where information and technology have not only eased many things but have brought various businesses on competitive landscape. There are challenges before decision makers and Business Analytics professionals to comprehend pile of information and data to suggest future course of action to the upper management.  Consequently, it has generated need to utilize Analytics and Business Intelligence software products to utilize the data and information for proactive and rational decision making.

Be it for financial analysis, risk analysis, predictive modeling, Quality Analysis or optimization, the industry leaders, decision makers and Business Analysis professionals faces challenges in harnessing the Business related information in suggesting the possible course of actions for Business Growth and Competence. For such professionals, the advanced Business Intelligence and Analytics software has eased the decision making through processed information and simulation they provide. The software ensures certainty in Strategic Decision Making Process.

 Every Business wants to grow, but the necessary requisite for growth is to understand the lessons from past activities, optimizing the existing processes and predicting the future scenarios. For such requisite, businesses are required to comprehend processes and digest the specific business related information. Business Analytics Software is one such tool that assists in bringing certainty in Business Decision Making by comprehending and simulating the information and data through calculations. It enables you to Measure, Analyze, Improve, and Control your service, transactional, and manufacturing processes.

Business Intelligence and Analytics Software helps in tactical decision making for your business objectives and helps in gaining a competitive edge under even the most uncertain market conditions. The practice of using analytics across all the functional areas of business enterprises is been suggested by market leaders across all industries. Organizations can apply simple statistics for day to day operational optimization, where as there are other options comprising Predictive Modeling and Risk Analysis that are been used by industry leaders in identifying and devising there long term action plan for competence in operations customer management and research.

Even Business accumulates huge data, which for simple analytics software with limitations in applying rules becomes difficult to solve the problem. There are advanced statistical tools that can transform undifferentiated data into insight and understanding, driving better decision making and increasing competitive advantage.

Following are the few of the software that helps in bringing certainty in Business Decision making:-

Application Areas	Products & Solutions
Business Intelligence	TIBCO Spotfire Products
Quality Analysis & Six Sigma	SigmaXL
Risk Analysis & Simulation	Crystal Ball
Statistical Modeling	Desktop Products Enterprise Products TIBCO Spotfire S+® TIBCO Spotfire S+® Server TIBCO Spotfire Miner
Optimization	Lingo	LINDO API	What's Best
Econometrics	EViews	Shazam	Limdep
Migrate to Java	Transform from Release3

“Change the status quo; expand your consumer reach with mobility platform!!”

Emergence of smartphone like iPhone, Blackberry; Android etc. have revolutionized the user experience. Also, the intuitive entertainment and informative features comprising multimedia streaming, Information access, Value added Services and Data Services have raised consumer expectations. The customer use smartphones not just for communication but also use it as digital assistant to manage all their activities whether professional or personal entertainment.

It is incessantly becoming in use for utility driven services in rural India apart from high end communication and entertainment services in Urban India. As the penetration of 3G will increase, the demand for Mobile Value added Services and Mobile Applications for entertainment and utility services will also increase.

It has emerged as disruptive solution for consumer experience and expectation from mobile phones. Hence, it has generated need for Businesses to change the status quo and deliver enhanced out-of-store experience and In-pocket solution. It is estimated that the Mobile VAS demand is expected to touch 48,000 crore by 2015.

If we will notice, Mobile apps are in demand for variable enterprise objectives. It has given a new channel to businesses to reach and extend services to customers. But there are few things to be taken care before development so as to harness the complete potential of Investment made in its development.  

 Followings are the challenges before client:-

•  Ease of Navigation:- A user friendly application with minimal use of typing
• Filtered Display of Functionality and features
• Experienced personnel to understand requirement and selectively map the required functionality and feature.
• Application with Realistic out of Store Experience for users.
•   Minimum Application Loading time.
•   Interactive application for purposeful user engagement.
• Access to enterprise wide application through a lightweight web service call

Businesses have following option in Mobile Platform to expand their consumer reach and engagements:-

1.       Mobile Website: Business can get website developed that are accessible on smartphone. It will give great user experience to customers while accessing the information about company.

2.       M-commerce application: - After e-commerce, it is m-commerce application that everyone believe will change the shopping experience. Business offering m commerce application with payment options for enterprise business can get edge over competitors. This can facilitate 24X7 Out of Store Experience to consumers.

3.        Enterprise Applications: - Enterprise applications are tailor made solutions that is for organization which want to leverage the mobility advantage in their business and operational processes.  Business can give Value added Services integrating it with their enterprise application.

4.       Interactive Mobile Applications: - Nowadays, proactive businesses are moving towards interactive marketing for user engagement into brand and leverage continuous benefits from consumers through building relationship. Business can get developed interactive application that can help them bridge the gaps and provide better services.

Binary Semantics develop all such mobile applications for business to achieve their business objectives. We focus on providing user friendly applications that gives best solution within their investment budgets. We can develop applications on various platforms like iPhone, Blackberry, Android and Symbian that can be integrated with any enterprise application.

Lets all harness the advantage of mobility to make our businesses expand consumer reach and grow on Business Landscape.