Mobile Application Development Process

You must have either adopted the mobile platform for Business expansion and enhancing consumer reach or must be thinking in same line. Is we are right to guess, than as a techno-commercial guy you should know how and what is the process for mobile application development.

Nobody knows better than you to decide the importance of latest technologies for Business Growth with the time. Similarly, if you have thought to introduce Mobile Application for your Business Objective, you will know better than anyone else about what sought of application you should introduce:-

1. Mobile Application for Brand Awareness, Brand Information and Brand Loyalty

2. Mobile Application for enhancing Consumer Experience

3. Mobile Application for In-Pocket shopping Experience

4. Mobile Application for supporting Sales activities

5. Mobile Application for end user engagement

Apart from it, you can also do market analysis to find out which Mobile Application Platform you should target first. Whether it’s android app development, iPhone application development, application development for blackberry or windows phone application development, you can follow secondary research and take market statistics given by 3rd party research agencies to figure out which platform should be picked first for your genre of business mobile app.

What after market study for Mobile Application Development?

You must know what methodology is right for mobile app development and must learn and understand clearly from the Mobile Application Development Service Provider, the methodology, so that the end product should not deviate from the defined objective.

1. Discover and Define Objective: Proper market study can actually help you win half the battle straightaway. You can consult the service provider to understand what is in-trend application related to your business. You may ask from service provider what should be done to keep the entire business stakeholder find interest in the application.

2. Planning and Prototyping: Before you engage any service provider, you should always ask for prototype to check the Delivery Capability and approach of service provider. An experienced mobile app development company follows necessary documentation before proceeding for Mobile Application Development. (PRD, prototypes and interactive mockups, development alternatives, API integrations, client-server structural design, third-party applications, etc.)

3. Deployment and Testing: It is very necessary to produce end product analogous to perceived outcome thought before starting. Apart from in house company testing, you should also check as a user about various aspects of Mobile Application Developed like speed of application, seamless functioning, workflow and features.

4. Application Delivery and Compliance: The mobile application developed must be in compliance to App Store so that it can be marketed properly. Your service provider must deliver a solution and resolve issues that can affect its reach to App Store.

5. Analysis and Optimisation: You should analyze the actual performance when the app is released in the market. Take opinion from the end customers about application feature and seek genuine feedback to improve further.

Watch out Quick Review about Technologies for Ecommerce Website Development

This article is the extension of our Previous Article “Technologies for Ecommerce Website Development”. In last article we cover the

1. Magento: Popular for extensibility, development, management & consumer friendly options. It also support multi-store and multi-site functionality.

2. OpenCart: Popular for free design templates and plugins for advance functionality but not like a CMS.

Lets proceed with some more platforms for ecommerce development.

3. PrestaShop Ecommerce Application Development: It is an open source e-commerce web application that was launched in 2005. PrestaShop requires at least Apache web server 1.3, PHP 5, MySQL 5 and a Linux, Unix or Windows installed operating system. PrestaShop makes use of the well-known Smarty templating engine, and can handle multiple templates being installed at one time. PrestaShop has a better module folder structure than OpenCart. The common complaint with PrestaShop is lack of development documentation, though does seems to be improving with time.

4. Drupal Ecommerce Application Development: Even though it is not a specialist Ecommerce Platform, still it is quite popular because of its large community and vast array of extension. It is quite popular and have a major edge because of being a CMS instead of just an Ecommerce-system. The Ecommerce plugin enhances Ecommerce functionality of the Drupal CMS. Drupal can be trickier is in overriding core functionality. Often the only way to do so is to copy a core module, alter it, and make the same changes whenever updating in future.

Even though it has extensive and varied support communities to spend hours to look for help but Ecommerce is never a native functionality in Drupal. It comes as an Add-on which often posses traumatic situations while setting categories, products and related products.

5. osCommerce Ecommerce Application Development: “Open Source Commerce” is an e-commerce and online store- management software program. It is a most used platform despite history of poor security, difficult maintenance and spaghetti code. osCommerce is extremely poor when it comes to development. Almost all development work involves modifying core files, and those are largely procedural code. Where it does score well, however, it ubiquity of hosting.

Comparison Table



Ref: http://www.addedbytes.com/blog/open-source-php-e-commerce-platforms/

Binary Semantics offers Software Development and IT Services to companies across the world. We posses experience in Software Development of more than 27yrs. for companies across various sectors. We are pioneer in Bespoke Application Development and have given Fleet Management and Automated Insurance Solution to Leading Automobile Manufactures in India.

Contact us for Ecommerce Application Development: marketing@binarysemantics.com

Or Visit us at: www.binarysemantics.com

Technologies for Ecommerce Website Development

Consumers are receptive to new things and like to experience it. In the process, when they receive an extra value they start accepting it into their daily life. Similar observation is seen in Online shopping trends in India. In a survey done by ASSOCHAM in 2011, it was found that about 40 per cent among those surveyed across cities like the aforesaid cities like Delhi, Mumbai, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Ludhiana, Lucknow and Jaipur said that they prefer to shop online. In fact this inclination among the youth is going to help the online retail industry to reach Rs 7,000 crore marks by 2015, ASSOCHAM predicts.

Amidst such observation, organizations with strong presence at their market place are getting resilient to such trends and putting a step forward to open up Ecommerce store to provide 24 X 7 shopping experience to consumers and customers. If as an organization you are also thinking to open up a new ecommerce store, we can provide you a quick guide about trending technologies and user expectations for a successful ecommerce website development.



Technologies for Ecommerce Website Development:-

1. Magento

2. OpenCart

3. PrestaShop

4. Drupal

5. osCommerce

1. Magento Ecommerce Application Development: It is an open source e-commerce web application that was launched on March 31, 2008. The Magento ecommerce system has been widely adopted by online retailers with 150,000 sites known to use it ranging from smaller ecommerce websites to large multinational businesses such as Harvey Nichols and Samsung.

Magento Development involves several key coding practices like flexible product display options, mobile templates, transaction options, multi-store and multi-site functionality, user accounts and loyalty programs, product categorization and shopper filtering, and discount and promotion rules that make the system versatile and adaptable as an Magento e-commerce platform Development.

In relatively short time span, it has gained remarkable success and acceptability in developer’s community for ecommerce website development because of its extensibility, development, management and consumer friendly options.

2. OpenCart Ecommerce Application Development: If you want a speedy way to get started with ecommerce website online with easy to use code base, Open cart is certainly a good option. It is largely popular for Small Ecommerce startups to get online with full features ecommerce website in relatively lesser time and cost. It doesn’t give you a sound CMS with access to edit content, versioning of documents, publishing dates, commenting on posts and so on. You don’t even get CMS with basic blog functionality.

An important feature of OpenCart is largely the (by using a template engine) free design possibilities in design and functionality, and the ability of one or more of many modules (extra programs) in the software to implement.

………………to be continued

Watch out Quick Review about other technologies in our Next Article.

- Courtesy Binary Semantics

How to Reach Desired Goals in SEO?

Everyone wants to see their business website in the top positions of search engines with minimum time and sources investment. However, this is not so easy goal as per desire. Race in online marketing is very competitive and success lies in the way of presentation of your brand, services and information in front of audience in a better way than your competitors. To achieve top results in search engines, following things you should consider and these tools could be of great help.



Creative Web Design

An attractive website is the base of your success in the online marketing industry. In today’s fast paced world visitors time management is very completive goal. Within very low time you have to present more in front of your audience. Hence, if business website is not intuitive and easily navigable, there more chances that prospective customers will go away, this in turn increase the bounce rate of your website that effect the search engine result pages rank of you website. A well organised responsive website design can serve every kind of users very well and will work compatible on desktop, laptop, tablets and mobiles. Hence mobile website design should be responsive to get traffic from every segment.

Effective Keyword Research and Use

Keywords are the building blocks of search engine optimization –SEO. Before writing the content, title tag and Meta tags, you should do a deep keyword research and select the keywords with low competition and higher searches. Proper use of these keywords in the content and Meta tags is necessary. Later you should use these keywords for the link building campaign for you website for off page SEO.

How Software Application can help in overcoming Post Recession Consequences?

Now when the world have started emerging from the worst recession been considered since after 1931 Great Depression, the window has also opened once again to look for conclusive organization development for companies across different industries. The Positive Market signals have given confidence to companies to think for technological intervention in organizational processes to maximize profits and look for holistic Development.

What could be the immediate strategy to cover up lost business during recession time? I have just tried to find out how implementation of IT and Software Systems to transform the organizational process into effective and efficient operation can actually help you cut down cost, leverage market demand, maximizing revenue and enhance profits for organization well being.



Software Application to enhance Manual Processes: During Recession, the first step companies tried to cut down cost is to “Layoff” the employee strength. In fact, it was been realized that the exaggerated employee strength was also somewhere the reason for excessive expenditures and poor performance. Precisely understanding the need to replace manual processes with IT and Software Application can help you reduce expenditures and maximize profits.

Following are few Trends in IT and Software Application (Desktop Application, Mobile Application and Web Application) Development for Business Enhancement and Growth:-

• In-Trend IT and Software Development for Transportation Industries in India: The transportation sector in still unorganized in India and somewhere it is also getting prime focus for bespoke application development companies to come up with cost effective robust applications to manage the fleet of Vehicles.

• Software Application for Kiosk and Point of Sales: With paucity of time, the customer likes to have prompt services and in fact likes to have better reach. Kiosks and Vending machine are one such proven solution to increase reach for companies’ product, enhance services and reduce expenditures. Bank ATM have in fact reduced their operational cost and trying to reduce footfall in banks thereby trying to reduce operation cost with IT and Software Systems for Customer Services.

• Bespoke Application for Operational Performance: There may be endless opportunities but somewhere we have to find out where the IT systems can help in leveraging the market potential or bring operational efficiency? For Example: Automobile companies use Automotive Insurance Platform to streamline the process of Insurance Claim Management, Policy Administration (Fresh Issuance, Renewals, Remittances, 64 VB etc.), Endorsements (Financial and Non-Financial), Accounting (Pay-in-slips, Payout computation and invoices to Insurers).

• In-Trend Mobile Applications for Customer Service Enhancement: Post recession, the trends have changed. In fact mobile applications are proving to be a disruptive technology for Customer Engagement. There are million and billion of smartphone users who spend majority of their time with Mobile for Surfing Internet, Finding useful information, online shopping, listening music social networking and many more activities for entertainment and work. Mobile applications are best medium for “In-Pocket Solution” for brand building, enhancing customer services and reaching out to leverage market opportunities. You may offer Mobile Applications for ordering products online, enhancing services, social engagement, personal utility and many more.

• Ecommerce Application for Business Expansion: Business needs to be agile, flexible and resilient with changing consumer needs. Conclusively, it has sparked the demand for 24 X 7 Shopping with On-Demand Home Delivery. Ecommerce is on such solution to provide in-pocket store/Kiosk for the customer with liberty to order 24 X & through Online Portals using Laptop, Desktop and Smart Devices (Smartphones, Smart Tab).

You won’t imagine, there are ecommerce store just selling Mangoes online and making money out of it!!

• Share Point for Business Communication and Document Sharing: For large retail chains and places where Business Operations are scattered, the document and information is shared quiet often. It is not easy to identify the security breach during Information and Document sharing. In such organization, SharePoint Portal is handy application for prompt and secure document sharing. The levels can be defined with permission levels as per designation and Job responsibilities.

• CRM Applications: Customer Relation is very important as it is been studied 80% of the Companies come from 20 % of the customers who are source of repetitive business. One cannot afford to loose the customer in this competitive Business landscape. For Business entities like Hotels and Restaurants, Customer Services are very important. In order to manage the daily in-out of Customer, manual process can never be as efficient as a software system can. In post recession scenario, it has become very important to manage existing customers to have continuous stream of repetitive business for organization sustenance and development.

• Social Application/ Facebook Application: The way we engage with our customers has been transformed with emergence of Social Media. People like to spend lot of time in Social Networking in their daily routine. Companies are also jumping into this social web to left no stone unturned to build and enhance relationship with the existing and prospective customer. As an organization, you can develop Social Media Application to reach out to new audience which could be prospective Customer for your product and Services.

The recession has come up with lessons for Businesses to be more open and more learned to tackle different adversities. As a business entity, one should not rely to single source of communications, or orthodox processes of customer engagement and relationship building. Hence budget for creative media and custom software application development can help in overcoming Post Recession Consequences. The world is very dynamic and interdependencies should be controlled in a way that downfall in one sphere should not have strong implication on complete business. “Efficiency and Effectiveness” in Business processes must be sought all the time for Organizational Development and Growth.

Internet Marketing Tips on the Highway of Internet

On the highway of internet, if you want to win the race of brand marketing, you should use tactful strategies of search engine optimization as well as social media marketing. Following internet marketing tips are very basic and necessary to attain online marketing achievements.



1. On and Off page SEO

Every online business needs a well optimized website for the success of online marketing of every business. There are many ways to increase the exposure of brand and driving valuable traffic to website but the very basic and necessary way is search engine optimization. Search engine optimization termed as SEO is an approach used to build relevancy of website in different search engines like Google, Yahoo, Bing etc. Every customer try to get information from search engines with specific search queries before the actual purchase of any product. Top results get the most clicks of consumers while other very low. So every business owner wants business website to rank high in search engines. SO here SEO can help website to rank higher in Google search results pages. If we work according to the guidelines of search engines we can generate high value traffic for our websites. SEO is optimization process of website with On page as well as Off Page techniques and both off page and on page search engine optimization are necessary for higher rankings in search engine results pages.

2. Social Media Optimization (SMO)

Social media engagement plays very important role for success in online space. Social networking sites like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest etc. are serving as the bridge between consumers and businesses. Business owner can easy meet their perspective consumers on these networking websites and consumers easily can find their favourite brands and gossips about them on social networking websites. With proper strategy to utilize these platforms and consumer target, a business can increase brand publicity. It is pretty incredible that it is possible to turn a profit by using websites and platforms that we are already familiar with. Social networking and Web2.0 websites should be include in your marketing strategy.

3. Pay Per Click (PPC)

PPC or Pay Per Click model is paid model where every business has to pay with every click on their ads by consumers. Google Adwords, Microsoft Adcenter, Yahoo, Facebook Advert, LinkedIn, and twitter are the big player in this model who offer PPC model to businesses. However PPC include very careful budget management, consumer targeting, ad creation and monitoring to get revenue from promotions.

4. Affiliate Marketing

If talk very basic about Affiliate Marketing is process in which a third party promote you website or products indirectly and send relevant traffic to your business website. Upon successful sales or lead conversions, third party responsible for internet marketing or promotion, get the commission from the business owner. So affiliate marketing is generally commission based model between business owners and third party promoter.

Social Media Marketing Guide For Branding

Social Media Marketing (SMM) has grown into a popular substitute for branding of any business on the highway of internet. Marketers have understood the reach and power of social networking sites. Social websites like Twitter, Facebook, MySpace, LinkedIn etc. are not only the "websites for teenagers". These websites have big database of valuable audience which can be converted into long term customers for any business. But how can one convert this audience into valuable customers? Here Social Media Marketing comes into action. But be careful while segmenting SMM channels for your business. One media may work for efficiently for a business but not for other kind of business. Without the proper knowledge and strategies for Social Media Marketing, you cannot hunt what you want. For example LinkedIn is best social media for B2B companies, but for B2C business, you have to employ a different marketing strategy. You social media marketing strategy will be responsible for your business; it can "make" or "break" business success in SMM.



Step 1 : SMM Plan of Action

Make intelligent selections from the launch and move headlong with a SMM Plan of Action.

Step 2 : Proper Set Up

Research about your audience location and time spend on internet!

a. List the best social networking sites niche wise

b. Right User Name Social Profile and Account Settings

c. Target the eye-catching profile information

d. Filtering and sharing strategy of content for each site

e. Time scheduling for each Social Media Site

f. Making the Connections with people relevant to niche

Step 3: Implementation

Don't run or race for short term goal; move prepared with a long term vision.

A predefined social media optimization (SMO) strategy is the necessity. SMO =SEO+SMM, here SEO stands for search engine optimization and SMM stands for social media marketing. SMO is a mixture of SEO and SMM. SEO Service is required for proper optimization of business websites where your perspective customer lands to purchase products or to get detailed information about services. So, you must to optimize special resources prior to SMM implementation.

Content is king for offsite marketing process, so optimized blogs, articles, press release, reviews, discussions, images, videos and other resources SMM needs to parallel with the SEO.

Step 4: Testing, Tracking & Refining

You will need to analyse the trends and traffic behaviour and do the multivariate or a/b testing for your product and landing pages. Do improvements of design and structure of website after properly analysing the tracking reports and refine before run with a modified strategy.