Use Mobile Apps for Quintessential Business Performance Reporting

Now is the time of Enterprise Mobility, to access real time sales reports, production operations reports, revenues and business performance reports which can provide the impetus to act swiftly for incessant business development.

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Mobile Application Development Services in India – Benefits

India holds second largest mobile user in the world and is one of the fastest growing market. As the mobile reaches to more and more people, the demand for more than basic services such as calling and texting features are growing. Yes, we are talking about recent disrupt caused by Mobile Apps, 3G Data Streaming and Value Added Services. Today more people are using internet through their mobile phone then people using on computer or laptops.

With the advancement in chip design technologies that gave rise to so called smart-phone segment, which is more like minicomputer, the usage of mobility is beyond just calling and texting. The increased processing power, acceptability of Omni present operating systems and utility of Mobile Apps has created a whole new segment of Mobile application development in software industry. Today one can find any and every kind of application developed for mobile platform.

Mobile application development is very much in vogue, as the software hub for whole world, India emerge as one of the most active mobile application development center. Many companies are developing cutting edge mobile apps for their clients. With abundance of talent in the country and past prowess in software segment, India can offer best and still possibly cost effective mobile application development services.

Benefits of choosing India for Mobile application development.

1. Abundance of talented software professionals and experience in software development makes it ideal to have mobile application development partner.

2. Lot of competition among software development companies, so one can choose best among the rest who fit the requirement criteria.

3. As the hub of software development for entire world, companies are tuned to provide 24x7 support to their clients.

4. As the fastest growing mobile market in the world, most companies choose India for their mobile application development base to not only cater to Indian market but to the rest of the world.

5. Companies in India can provide that valuable and quality application in fraction of money than other countries.

About Binary Semantics:

Binary Semantics is client-centric global software development and mobile app Development Company with experience history of more than 27 years. We have served clients spread across the global leading in different industrial segments. We try to harness the complete potential of your IT investment and deliver solution that can bring synergy. With our immense experience and domain expertise, we are competent to provide Cost-Effective solution suitable to one’s budget.

Contact Us: marketing@binarysemantics.com

Website: www.binarysemantics.com

Software Development Companies: Things you must check

There are Thousands of software development companies across the globe, from small to large as per their employee strength. Choosing a right software development company for breakthrough technological intervention in existing business process, for automation of business system or for specific business objective is a very daunting task. With regular updates and introduction of disruptive technologies, it is always a before organizations to develop a software solution that doesn’t get obsolete, posing a challenge of re-investment for re-development, migration or porting so as to enable the existing systems become compatible with latest technologies. It is very critical to build right solution that should not bring and enforce too much change in existing process and simultaneously enhance the productivity. The risk associated with all these challenges is managed by the service provider you choose which can harness the complete potential of your IT investment.

Things you must check before choosing a software development company.

Company’s expertise in related domain: First research about the company’s history and its experience in the software development, especially in required domain area. Most companies specialize in specific domain areas and understand the customer psyche to suggest them the best solutions. So follow the company collateral and do ask for reference projects. Do take time to read and understand Case studies mentioned in company profile.

Commitment towards their customers: Custom Software development or bespoke application development is very dedicated and committed job. You should gauge the commitment through success indicators of previous projects completed. (Timely delivery of project, process methodologies it follows, support they provide etc.)

Process Methodology and Proficiency in wide variety of technologies: Software Development Company to be hired should have expertise in various technologies and should have work experience for the same. Team of Developers and Project Managers is most critical In IT sector, especially in software development field. You should check employees’ expertise in technologies, designing and implementation as per requirements. You should thoroughly analyze the approach of the company

Communication between client and development team: Communication is key for any project to get completed with minimum cost and time overrun. The company should understand the client requirements and provide solutions for those requirements and keep client in loop on various stages of the software development so that if there is need arise to incorporate change or update certain features for betterment of the solution, it can be easily implemented.

Support structure: Software Development require constant updates and upgrades, customer and product support is very critical to enable the longevity of the solution with latest technologies. A knowledgeable partner can help you sail through disrupt caused by latest technologies, by suggesting cost-effective product improvisation.

Pricing: Pricing is one of the major factor should be looked into when selecting software development company as pricing may vary. One should not always follow Cost-Based Criteria, rather in Software Development, Cost-Quality Based Criteria should be preferred.

Why Mobile Apps are significant for sustaining Business Growth and Development

Innovation in chip design has helped manufacturers produce smaller and faster processors that have fostered the revolution in Smartphone with sleeker, faster and crystal clear display graphics, faster memory and speedy processing.

The performance of Smartphone largely depends on the operating systems which can utilize the power of the hardware. Most popular and notable operating system is Android, IOs and Windows. “Mobile App”, the term coined in year 2010, achieved the “Word of the Year” title in the same year. At that time, it was much hyped and believed by analysts to become a trend in coming years. Rightly said, Mobile Apps are in demand among all the communities of Smartphone users, be it a business man, working women, home maker, students and every segment of audience.

Mobile Apps generally are referred as programs that run on top of operating system such as Android, IOs and Windows and serves different objectives of end user like social networking, access news, messaging, watching videos, getting updates and many more. These apps are generally available as free or paid from different App Stores like Google Play, ITunes App Store, and Windows Phone 8 App Store.

Latest survey shows that more people are using internet on their hand held devices then on computers or on their laptops. In fact hand held devices and available apps are becoming so powerful that many people doing there office work through their smart phones.

Moreover, customize apps are a new frontier for both big and Small companies in order to reach ever increasing smart phone segment, whether it’s newspaper industries or shopping portals or banking sector, all have their apps available, to not only reach wider audience but give their customer’s easier access to information or services. Many large enterprises have introduced Mobile Apps for extending their Point of Sales, enhancing their communication increasing their sales through Mobile Ecommerce and many more.

All this has generated demand and the need for businesses and companies to be present on this new medium of connection and communicating with customers and consumers. One cannot ignore this medium if it wants to lead and grow in ever competitive business landscape. That is why; it is becoming significantly important to be available on the mobility platform for sustaining the continuing business growth and development.

Why to invest in Android and iPhone Mobile Apps for Retail Industry?

Retailers these days are figuring out ways that can enable cross-channel marketing and sales, increase customer conversion and drive brand awareness to ensure a long-term strategic success. Especially for large retailers, it’s a challenge to come up with new ideas and new ways to communicate their products and offers.

Lot many big retailers have moved towards ecommerce and mobility solutions as their long term strategic move to connect directly with customer 24 X 7 but there are many small and mid size retailers along with few big retailers, who have been in dilemma to accept the mobile optimized channel for enhancing user shopping experience because of unclear mobile retail strategy, lack of customers’ mobile demographics, inexperience in marketing mobile medium etc.

Here are few points that show importance of Mobile Apps for Retailers for long term success:-

1. Customers’ expectations for In-Pocket Solution: Smartphones are the best pals for all of us today as it connects us to our loved ones but also large chunk population use smartphone for varied applications that assists in completing important in minutes, sitting at a place or on the move. Customer wants to cut short their time and want everything at their doorstep with a touch of a button. Smartphones are emerging as single source point for completing majority of our daily tasks.

2. Efficient replacement for orthodox Sales Process: Gone are the days where people like to stand and wait for their turn in front of Ordering Kiosk. Everybody seeks efficient process especially with mobility to order anytime, from anywhere. Following are few Mobile App ideas:-

a. Product Catalogue Application: An app that gives details of a product in store on clicking the image.

b. Point of Sales Application: Extension of Point of Sales kiosk (especially in food court) directly at customers’ desk for ordering food and billing then and there.

c. Retail application for Service Center: Car Retailers and Service center can mobile apps to enhance customer experience in finding service center and booking service for your vehicle. Customer will not go anywhere when the service center is in his pocket.

d. Mobility Billing Solution for Field Sales Team: Enterprise like banking and finance company can use mobility solutions to issue receipts against payments made by customers at their home. Also, mobility can help channel sales manager accept big payment through credit and debit cards at vendors place.

3. You competitors are getting close to customer: It is also very important to implement latest technological solutions in organizational process to bring efficiency and effectiveness at par with competitors.

Some 83 percent of the top retailers offer at least one mobile application, according to IT consulting firm Cognizant. In some ways, this means that retailers that don’t have mobile applications are already behind. So, it is worthful to invest in Android and iPhone Mobile Apps Development for retail industry.

Mobile Application Development Process

You must have either adopted the mobile platform for Business expansion and enhancing consumer reach or must be thinking in same line. Is we are right to guess, than as a techno-commercial guy you should know how and what is the process for mobile application development.

Nobody knows better than you to decide the importance of latest technologies for Business Growth with the time. Similarly, if you have thought to introduce Mobile Application for your Business Objective, you will know better than anyone else about what sought of application you should introduce:-

1. Mobile Application for Brand Awareness, Brand Information and Brand Loyalty

2. Mobile Application for enhancing Consumer Experience

3. Mobile Application for In-Pocket shopping Experience

4. Mobile Application for supporting Sales activities

5. Mobile Application for end user engagement

Apart from it, you can also do market analysis to find out which Mobile Application Platform you should target first. Whether it’s android app development, iPhone application development, application development for blackberry or windows phone application development, you can follow secondary research and take market statistics given by 3rd party research agencies to figure out which platform should be picked first for your genre of business mobile app.

What after market study for Mobile Application Development?

You must know what methodology is right for mobile app development and must learn and understand clearly from the Mobile Application Development Service Provider, the methodology, so that the end product should not deviate from the defined objective.

1. Discover and Define Objective: Proper market study can actually help you win half the battle straightaway. You can consult the service provider to understand what is in-trend application related to your business. You may ask from service provider what should be done to keep the entire business stakeholder find interest in the application.

2. Planning and Prototyping: Before you engage any service provider, you should always ask for prototype to check the Delivery Capability and approach of service provider. An experienced mobile app development company follows necessary documentation before proceeding for Mobile Application Development. (PRD, prototypes and interactive mockups, development alternatives, API integrations, client-server structural design, third-party applications, etc.)

3. Deployment and Testing: It is very necessary to produce end product analogous to perceived outcome thought before starting. Apart from in house company testing, you should also check as a user about various aspects of Mobile Application Developed like speed of application, seamless functioning, workflow and features.

4. Application Delivery and Compliance: The mobile application developed must be in compliance to App Store so that it can be marketed properly. Your service provider must deliver a solution and resolve issues that can affect its reach to App Store.

5. Analysis and Optimisation: You should analyze the actual performance when the app is released in the market. Take opinion from the end customers about application feature and seek genuine feedback to improve further.

How Software Application can help in overcoming Post Recession Consequences?

Now when the world have started emerging from the worst recession been considered since after 1931 Great Depression, the window has also opened once again to look for conclusive organization development for companies across different industries. The Positive Market signals have given confidence to companies to think for technological intervention in organizational processes to maximize profits and look for holistic Development.

What could be the immediate strategy to cover up lost business during recession time? I have just tried to find out how implementation of IT and Software Systems to transform the organizational process into effective and efficient operation can actually help you cut down cost, leverage market demand, maximizing revenue and enhance profits for organization well being.



Software Application to enhance Manual Processes: During Recession, the first step companies tried to cut down cost is to “Layoff” the employee strength. In fact, it was been realized that the exaggerated employee strength was also somewhere the reason for excessive expenditures and poor performance. Precisely understanding the need to replace manual processes with IT and Software Application can help you reduce expenditures and maximize profits.

Following are few Trends in IT and Software Application (Desktop Application, Mobile Application and Web Application) Development for Business Enhancement and Growth:-

• In-Trend IT and Software Development for Transportation Industries in India: The transportation sector in still unorganized in India and somewhere it is also getting prime focus for bespoke application development companies to come up with cost effective robust applications to manage the fleet of Vehicles.

• Software Application for Kiosk and Point of Sales: With paucity of time, the customer likes to have prompt services and in fact likes to have better reach. Kiosks and Vending machine are one such proven solution to increase reach for companies’ product, enhance services and reduce expenditures. Bank ATM have in fact reduced their operational cost and trying to reduce footfall in banks thereby trying to reduce operation cost with IT and Software Systems for Customer Services.

• Bespoke Application for Operational Performance: There may be endless opportunities but somewhere we have to find out where the IT systems can help in leveraging the market potential or bring operational efficiency? For Example: Automobile companies use Automotive Insurance Platform to streamline the process of Insurance Claim Management, Policy Administration (Fresh Issuance, Renewals, Remittances, 64 VB etc.), Endorsements (Financial and Non-Financial), Accounting (Pay-in-slips, Payout computation and invoices to Insurers).

• In-Trend Mobile Applications for Customer Service Enhancement: Post recession, the trends have changed. In fact mobile applications are proving to be a disruptive technology for Customer Engagement. There are million and billion of smartphone users who spend majority of their time with Mobile for Surfing Internet, Finding useful information, online shopping, listening music social networking and many more activities for entertainment and work. Mobile applications are best medium for “In-Pocket Solution” for brand building, enhancing customer services and reaching out to leverage market opportunities. You may offer Mobile Applications for ordering products online, enhancing services, social engagement, personal utility and many more.

• Ecommerce Application for Business Expansion: Business needs to be agile, flexible and resilient with changing consumer needs. Conclusively, it has sparked the demand for 24 X 7 Shopping with On-Demand Home Delivery. Ecommerce is on such solution to provide in-pocket store/Kiosk for the customer with liberty to order 24 X & through Online Portals using Laptop, Desktop and Smart Devices (Smartphones, Smart Tab).

You won’t imagine, there are ecommerce store just selling Mangoes online and making money out of it!!

• Share Point for Business Communication and Document Sharing: For large retail chains and places where Business Operations are scattered, the document and information is shared quiet often. It is not easy to identify the security breach during Information and Document sharing. In such organization, SharePoint Portal is handy application for prompt and secure document sharing. The levels can be defined with permission levels as per designation and Job responsibilities.

• CRM Applications: Customer Relation is very important as it is been studied 80% of the Companies come from 20 % of the customers who are source of repetitive business. One cannot afford to loose the customer in this competitive Business landscape. For Business entities like Hotels and Restaurants, Customer Services are very important. In order to manage the daily in-out of Customer, manual process can never be as efficient as a software system can. In post recession scenario, it has become very important to manage existing customers to have continuous stream of repetitive business for organization sustenance and development.

• Social Application/ Facebook Application: The way we engage with our customers has been transformed with emergence of Social Media. People like to spend lot of time in Social Networking in their daily routine. Companies are also jumping into this social web to left no stone unturned to build and enhance relationship with the existing and prospective customer. As an organization, you can develop Social Media Application to reach out to new audience which could be prospective Customer for your product and Services.

The recession has come up with lessons for Businesses to be more open and more learned to tackle different adversities. As a business entity, one should not rely to single source of communications, or orthodox processes of customer engagement and relationship building. Hence budget for creative media and custom software application development can help in overcoming Post Recession Consequences. The world is very dynamic and interdependencies should be controlled in a way that downfall in one sphere should not have strong implication on complete business. “Efficiency and Effectiveness” in Business processes must be sought all the time for Organizational Development and Growth.

Mobile Apps Development Company in India

India is third fastest growing mobile app market in the world. It is getting popular not just among teens and youngster; rather everyone including the business personnel is engaged in using Mobile Application for Business Activities & entertainment. As per Gartner report, India’s active mobile connections will exceed 900 million by 2016, which translates to 72% penetration. According to TRAI in January 2012 the number of active mobile connections in India has reached 659.99 million and the total mobile subscriber base stands at 903.72 million.



The market where every Indian User spends average 52-min daily on mobile app usage, you can easily judge the importance of building brand application for mobile usage to stay connected with the consumers and customers.

For those who are oblivious about Mobile Applications, I just give you a simple explanation. A mobile application is just like a software program installed on your smartphone. The software program can be a simple planner, social networking interface, live navigator or an application to assist you in daily tasks. Its just like a software, for example, MS office, we install and use on our laptop and desktop.

Why are the benefits? In India, the mobile app usage is increasing day by day because it provides a medium to get things done with mobility. You can order pizza on the go and get it on dinning table before reaching your home. You don’t have to contact anyone, and just by sitting at phone, your movie tickets can be booked for tonight. It had made life and tasks simpler. The mobile applications market is not just restricted to general users but has also reached out to business and institutional users. People use messenger to communicate information. There are applications to click image and instantly share it in closed group. The mobile applications have given a new channel for the consumers to interact and get things done.

What will you loose if you don’t have an application? Being optimistic, we hope that you don’t loose anything in absence of mobile application. But one thing which is sure is that, mobile applications are tool to stay connected with the end customers to maintain the everlasting relationship for Business Growth and Development. Even if you are small business, with custom mobile application development, you can update your customers with new offers, deals, informative content and take feedback.

How to get it developed? There are many mobile application development companies in India; you can easily find it on Google. But before selecting a vendor, make sure the following things:-

1. The Service provide for mobile application development should have prior experience.

2. The Mobile Application developed should be cost effective and suits your Budget.

3. The diversity in development experience can always help you.

4. The Service provider must be capable to use latest tools to get it developed in shortest possible time.

Need for Smartphone-Optimized Website Development

There is an impressive resurgence in smartphone usage in past few years and user mobile search queries & internet usage is also growing incessantly. According to study on Google search queries, the Mobile Search Queries grew 5X in past 2 years.



It is Necessary to have mobile optimized website:-

a. To provide best viewing and navigation experience of website on Smartphones and Tablet Devices.

b. To develop an optimized site which also rank in Google Mobile Search Results

GOOGLE RECOMMENDATIONS FOR OPTIMIZED MOBILE WEBSITE

Google supports smartphone-optimized sites in three configurations:-

1. Responsive Website Design: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration.

2. Dynamic Serving Approach (Different HTML): Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.

3. The Parallel Mobile Site Approach: Sites that have separate mobile and desktop URLs.

PROS AND CONS OF DIFFERENT APPROACHES

a. RESPONSIVE WEBSITE DESIGN

 

Pros	Cons
Single URL for both versions, no duplication	Possible redesign need
Easier and Cheaper to maintain	Less differentiation of mobile content
Popularity consolidation	Lower mobile focused user experience
No Need for Re-direction

 

 b. DYNAMIC SERVING

Pros	Cons
1 URL for both versions, no duplication	Complexity of technical implementation
Capacity to differentiate mobile content	Higher cost of Maintenance
Popularity consolidation
Better mobile user experience

 

c. PARALLEL WEBSITE

Pros	Cons
Easier Implementation	Content Duplication Risk
Capacity to differentiate mobile content	Higher cost of Maintenance
Better mobile user experience	Split of Link Popularity

How to select right Service Provider for Software Application Development (part - 2)

In continuation to the article: “How to select right Service Provider for Web Application Development!!” we have come up with few check points for you to make a right choice.



What you should check for the Service Provider?

1. Past Experience in Custom Application: If you are going for custom application development, there is probability that the vendor might not have done such project but you may check-in credentials of the vendor and experience in custom application development for other domains.

2. Understand Process and Methodology: As a Business enterprise, you should research about IT Process, SDLC yourself. It will help you to understand the perspective of Service Provider, How they do things?

Please understand “A little knowledge is more dangerous” , you should read on Google to build understanding about the subject rather teaching anyone who is master in his own field.

3. Documentation for Every Phase of Project: for a small project, you can get cozy but in big project implementation, you cannot take risk with Uncertainties. Clear out all the points, deadlines, project deliverables, delivery time, and milestone well in advance before starting up with engagement.

4. If Possible, clarify and pay visit to Service Provider facility: Everything is getting online today and so is the communication most of the time. But still, if you sense any negligence and deviance from said SOW, you must clarify things in personal and if possible, visiting the facility can help you in understanding precise status of proceedings.

Check out How much Service Provider is involved in Project?

After you have decided to engage the service provider, you can keep a watch on its activities of every phase of project. Please ensure the following basic phases of Software Project Lifecycle:-

RESEARCHING

Before going for any software development you need a research. The word “research” indicates to know about few things. Checkout what Service Provider is researching keeping in mind the current requirements and demands of the users. A good Service Provider will do research and planning before beginning with the project. It also includes preparation of all the documents.

DESIGNING

After the completion of research stage, the designing of the software’s comes into the picture. In the designing stage, clarify the plan of the software. You may understand and ask for credentials of team involved.

CODING

After completing the designing work, the next task is the actual coding that implements the design of the software. Generally, code is a text written in a computer programming language. A powerful and bug free code can help you get robust application with minimum downtime, minimum probability of crashing.

TESTING

It is a very important stage of SDLC and a good Service provider always do proper before project delivery. It is good to engage service provider who work in adherence to defined Quality Policy or the International Standards defined.

Refrences:- http://www.binarysemantics.com/services.html

http://articles.timesofindia.indiatimes.com/2013-01-04/software-services/36131306_1_infosys-executive-global-economy-infosys-science-foundation

http://www.nasscom.org/indian-itbpo-industry

http://articles.pubarticles.com/things-to-remember-while-software-development-1299069163,83558.html

How to select right Service Provider for Software Application Development

There is no doubt in saying India as a Hub for IT and Software Development with over $100 billion aggregate revenue achieved in FY 2012.

Key Highlights IT Services in India:-

• IT-BPO industry-aggregate revenues cross the USD 100 billion mark

• Within the global sourcing industry, India witnessed increase in its market share from 51 per cent in 2009, to 58 per cent in 2011

• Software and services revenues (excluding Hardware), comprising nearly 87 per cent of the total industry revenues, witnessed growth of approx. 15% over FY2011

• As a proportion of national GDP, the sector revenues have grown from 1.2 per cent in FY1998 to an estimated 7.5 per cent in FY2012



(Source: Nasscom: Indian It-BPO Industry) – IT Services India

Indian Companies have been credible in Software Project Delivery and more than that have done critical projects that have helped in harnessing the advantage of IT and Software Applications for Business enhancement and Operational efficiency. It has not been easy for client all the time, lot many time Business Enterprise have to face many challenges while engaging Software Development Service Provider.

Existing Diaspora: Client V/S Service Provider

Custom Application Development is in itself a challenge for Business Enterprise and Services Provider both. The reason for the same is anonymous uncertainties that persist due to:-

a. Ambiguous Statement of Objective

b. Difference in opinion of multiple stakeholders involved

c. Statement of Work (SOW)

It is been observed, especially in Custom Application Development projects, improper documentation in any phase of Project Life Cycle (Planning, Preparation, Designing, Development, testing, Delivery) can cause serious conflicts producing mismatch between the Expected and Actual outcome.

You may witness following challenges:

1. Accurate alignment of IT Systems and Applications into existing processes.

2. Aligning Application functionality and features as per business needs.

3. Speedy and flexible IT strategy for existing Business need.

4. Conflict resolution and inclusive maintenance with non disruptive processes.

5. Concerted involvement to enduring IT Strategy formulation.

As a Business Enterprise, which have to spend money for business enhancement, would never like dangling in such situation.

Big Question: What could you do to avoid such situation ?

“Big thing are developed with Small Packages” As a Business enterprise, you got to have a checklist before selecting ISVs for Custom project development, be it a mobile application development, software application development or web application development.

What you should do at your end ?

1. Write down your objective of implementing an IT System ?

2. What are your expectations from it ?

3. Never Hesitate to speak out and clarify things been conveyed to Service Provider.

4. Calculate the ROI for IT Investment. Is it really goanna bring operational efficiency ?

To be continued……