Showing posts with label eCommerce Solutions. Show all posts
Showing posts with label eCommerce Solutions. Show all posts

Thursday, 1 October 2015

Grocery Shopping Made Easy: Thank Your Mobile App!

Technology is fast penetrating into our homes and is challenging our traditional habits. Change, as they say, is the only permanent law and this change is certainly for good. Gone are the days when one had to wait for the weekend or squeeze in time for tedious grocery shopping into an already hectic day. All this and more is now just a single click away. Yes, mobile apps for grocery stores are all over the internet. Whether you are an android, iOS or Windows users, there are apps waiting to be downloaded onto your devices. This emerging market segment is giving urban users the comforts from listing down daily requirements and stopping by a store to physically pick up the groceries. Some benefits of grocery mobile apps include the convenience of shopping at will, ease of browsing what’s in at the store, choosing the products, booking a delivery slot and suitability of payments.

People are now breaking free from the traditional shackles that restrict their shopping outings. Today, anytime, anywhere shopping is the new mantra and a game changer. It’s not just the customers who are reaping the benefits of mobile applications, even the service providers are making merry at the paradigm shift in the behavioral habits of Indian customers. A joint study conducted by the Associated Chambers of Commerce and Industry of India (Assocham) and Deloitte suggests that app downloads in India is set to grow from 1.56 billion/annum in 2012 to 9 billion/annum by 2015 thus witnessing a tremendous compound annual growth rate (CAGR) of almost 75%. The revenues from paid apps is believed to rise to more than Rs 1500 crore in 2015 as against 900 crore in 2014. A boost of Rs 700 crore is simply astonishing! This growth is propelled by the ever increasing usage of internet on smartphones. Service providers’ expanding their 3G footprints and 4G venture announcements are two other factors for this compelling growth paving way for smartphone sales and thus app downloads. Read More - http://goo.gl/FwCvJP

Wednesday, 19 December 2012

User Interface is the Key to Ecommerce Website Engagement!!

It is an old saying that, “first impression I the last impression” and also, “You never get the second chance to make the first impression”.

Similar way, the outlook of an ecommerce website decides in first glance must give the best impression to the user. “Outlook” is a broader term that includes the user interface, filtration features and user friendly navigation. The user must get the crisp on the home page of your ecommerce store to begin with. It is very important to have clear depiction of product categories with soothing color scheme.

User Interface is the key element in outlook of the website. Let me understand the elements in User Interface Header, Main Body, Footer, Carousel and Social Media Plugins.

ecommerce application development Header: The key product categories should be displayed with a drop down menu to represent in one glance. The key services and USP’s like 24 X 7 Delivery & 30 Day Refund etc. must be highlighted. These days social media widgets are quiet popular in ecommerce website design. The Silhouette and symbols for such services are the best idea to use minimum space in header and maintain clarity in highlighting multiple things.

Main Body: You may use carousel and images in main body. Usually the use of high resolution images and carousel dampens the loading of website. It may be deterrent to the end user to dig in further into the website. Footer: The footer can be used to elaborate the product categories and the key elements you want to highlight. It’s the summary of your website with contact details for support and sales both.

Margin: One thing which contributes the most yet get overshadow of other elements and plugins on home page is the proper margin and spacing. Sometimes we use best of the images, carousel and color scheme but all in tandem looks awry. It happens because of its arrangement and the requisite margin and spacing required depicting the same.

Social Media: For user engagement, it is very important to not just sell goods but also to associate your products with needs and the urgency to avail the time bound offers. You need to plan campaign integrated with social media to create a viral out of it and reaching to the masses. Its not like we should not promote such things on home page, in fact, it’s in trend, and people like to engage in such activities.

In a nutshell, the aesthetics of a website and user interface cannot be planned, one has to be creative and that comes with experience and strong devotion towards a particular thing.

Thanks!!

Binary Semantics Ltd.
Website: www.binarysemantics.com
Email: marketing@binarysemantics.com
Phone: 0124-4787361