DOs and DON’Ts for Ecommerce Website Development and Marketing

In order to make your website productive, efficient and successfully, there always exists few important parameters that should and should not be done. There exist Dos and Don’ts for every stage of lifecycle of Ecommerce Website Development. Below are few of the listed Dos and Don’ts for Ecommerce Website Development:-

1. Do define the objective and goals clearly on a paper and Expected ROI.

2. Failing to Plan leads towards planning to fail: Do make a plan for Website Launch and Marketing. The first step is to prepare a daily, weekly and monthly plan and deadlines for the Development and Marketing.

3. Do spend time in defining the best user experience: You need to spend time to segregate what to be marketed on website? What are the highlights? Is the Navigation good enough for User? Does user is able to find the desired object easily? Does the cart is lost if any wrong button is pressed? Discuss with your friends, subordinates in testing period. Ask people and do survey to find what they seek on home page and landing pages.

4. The shopping should easy and safe for the end User: You should ensure safety in purchasing process on online medium. There should be zero probability in security breach. You may go for Verisign for Online transactions.



5. You never get a second chance to make first impression: Don’t make your home page chaotic for the end user. The interface should have a very good look and feel so that your first impression leaves good remarks for your portal.

6. Limit the Level of Website: Don’t make user to dig into the pages to 3rd and 4th level to find product for him. If your website requires digging to search products, eventually the product will always lie buried inside your website. Any product listed down to increasing number of levels, it eventually gets dead and hardly any user will visit that page. It’s better to limit the levels of digging.

7. Do mention Terms and Conditions clearly: You should not conceal anything from the user to build and maintain the trust of the end user.

8. Make it for the Users, Not just for the Search Engines: It’s good to optimize your website with quality title and Meta tags. But limit it to that extent only. You should focus the end user and don’t allow too much text for the customer to read. Do provide links for T&C and Privacy policy, but your landing page must speak through quality images and interface.

9. Do provide the contact information for necessary feedback for your ecommerce website.

User Interface is the Key to Ecommerce Website Engagement!!

It is an old saying that, “first impression I the last impression” and also, “You never get the second chance to make the first impression”.

Similar way, the outlook of an ecommerce website decides in first glance must give the best impression to the user. “Outlook” is a broader term that includes the user interface, filtration features and user friendly navigation. The user must get the crisp on the home page of your ecommerce store to begin with. It is very important to have clear depiction of product categories with soothing color scheme.

User Interface is the key element in outlook of the website. Let me understand the elements in User Interface Header, Main Body, Footer, Carousel and Social Media Plugins.

Header: The key product categories should be displayed with a drop down menu to represent in one glance. The key services and USP’s like 24 X 7 Delivery & 30 Day Refund etc. must be highlighted. These days social media widgets are quiet popular in ecommerce website design. The Silhouette and symbols for such services are the best idea to use minimum space in header and maintain clarity in highlighting multiple things.

Main Body: You may use carousel and images in main body. Usually the use of high resolution images and carousel dampens the loading of website. It may be deterrent to the end user to dig in further into the website. Footer: The footer can be used to elaborate the product categories and the key elements you want to highlight. It’s the summary of your website with contact details for support and sales both.

Margin: One thing which contributes the most yet get overshadow of other elements and plugins on home page is the proper margin and spacing. Sometimes we use best of the images, carousel and color scheme but all in tandem looks awry. It happens because of its arrangement and the requisite margin and spacing required depicting the same.

Social Media: For user engagement, it is very important to not just sell goods but also to associate your products with needs and the urgency to avail the time bound offers. You need to plan campaign integrated with social media to create a viral out of it and reaching to the masses. Its not like we should not promote such things on home page, in fact, it’s in trend, and people like to engage in such activities.

In a nutshell, the aesthetics of a website and user interface cannot be planned, one has to be creative and that comes with experience and strong devotion towards a particular thing.

Thanks!!

Binary Semantics Ltd.
Website: www.binarysemantics.com
Email: marketing@binarysemantics.com
Phone: 0124-4787361