Localization Challenges

In today’s world every organization is seeking to increase its global presence and increased market share, however the ways to achieve that might be different from organization to organization. But there are organizations which are still adhering to the old L10 practices by using the same tools and technique, limited translators and domains etc. just to avoid the risk of losing business.

Adhering to the old standard L10 approach can be a safe approach to move ahead for startup organizations but to have a big advantage you need to step out of the standard L10 approach and take some calculated risks and perform innovatively. But to bring on innovation is not a cake walk as being a global player there are various challenges which an organization needs to face, such as:

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Importance of Culture in Localization

Culture is the combination of different elements which are passed from one generation to another keeping the flair alive like – values, morals, beliefs, rules, rituals, knowledge, customs etc. These different elements which can be called as traits are both visible and invisible, visible traits are those like – the food items which have been in use for ages, the dressing style of the community, the tools and techniques etc. whereas the invisible traits are those like – beliefs, values, the way people of the community think etc.

Although both visible and invisible traits are very important to keep the essence of the culture alive but according to the Localization point of view, invisible traits carry more weightage. The marketing strategies of an organization largely depend upon the local area culture where an organization is seeking to launch its product or service. The apt adopted strategy would define the acceptance or rejection of it.

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Role of CAT tools in Localization

In today’s modern age, also can be called as “Computer age” awareness of computer is far more as compared to any other time. Now computer is used not only for calculation purpose but for almost all purposes. The dependency on computer has increased up to a level where it has dominated almost all the sectors be it – medical, travel and tourism, education, transportation, homes etc. So in short we can say that computer is playing a very important role in our lives.

Since computer has already entered in every industry, so how localization could have been left untouched from it. Everything needs continuous improvement to move to the next level, here CAT tools play a very crucial role in solving this purpose.

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Globalization Through Localization

In today’s era of globalization every organization tends to become a global market leader to increase its presence across the globe and off course for the increased profit margins. But before entering into any region, an organization needs to present its products, services etc. in such a way that the local people of that region should be able to understand completely without any ambiguity. Here comes into play the role of Localization in making an organization global.

Localization not only includes Translation but also the usage of local drawings, figures, colors etc. to give cultural flair and to make the local people understand and attract them. Suppose if an organization needs to advertise its products or services either by digital media or by distributing published pamphlets in China where the maximum population does not understand English language, organization would need to use the of the local language of China to make people understand.

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Evolution of Translation Services

There is only one thing which is constant and that is “change”. Everything in this universe keeps on changing and new concepts evolve to make things better, so is the concept of Translation. Translation is not the process to convert Source language into any Target locale only, it is an art in which a translator or linguist molds the Source language into a Target locale in such a way that makes it meaningful, creative, which gives translation a flair of its culture.

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Machine Translation v/s Human Translation

The main difference between Machine and Human Translation is the lack of emotions which is a natural gift to humans which is ultimately reflected in their translation, where as in machines there is no emotions which results in the lack of emotions, creativity in its translation. But the above explanation does not prove the MT wrong at all, as it has improved and matured well in past few years by the continuous involvement of humans and by the incorporation of new tools and techniques.

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