Importance of Feasibility Analysis in Localization

How many of you agree that feasibility analysis is an integral part of localization and needs to be included before working on any of the localization assignments? While most of you may choose to agree or disagree according to your own convenience however, as a matter of fact, having a feasibility study conducted right before taking on an assignment is fruitful in more than one ways for the team in delivering on-time and accurate results.

 Before we proceed further, answer this. What exactly is feasibility analysis? For your reference, let us decode it here. Feasibility analysis or feasibility study is no rocket science. It is defined as the process of assessment of the  practicality of a proposed project. The aim of feasibility study is to look into the objectivity of a new project in terms of monetary compensation, delivery deadlines, challenges and resources available. In short, this whole thing is about gauging through the strengths and weaknesses of the business proposal and taking a viable decision basis various factors including threats and opportunities. Feasibility study helps understand the success rate of the project and its impact on the credibility of your own organization.

Having said that, we all are aware that content plays a key role in localization. Do you know content complexity issues dampen the spirit of localization team? Are you aware about content challenges? Well, content is indeed the crucial part of localization and more often than not localization experts face hurdles in translating content. The first major challenge is imposed by the local culture. Beyond doubt, all content has to be translated keeping the local language, culture, flair and flavor in mind. As a team member you have to be careful about words, phrases, graphics, gestures etc to ensure that your translation makes sense to the locals in terms of meaning and sentiments. This is important to gain the confidence of the people of an unknown territory to be able to market your product/service and penetrate deeper to create a stronghold against local players.

Another point, which holds importance here is translation productivity. Localization sure is an extensive task and the team has to justify the work done against the compensation received. Hence, it is always a point of worry for localization experts to do justice to the productivity against tasks allotted.

Do you know it takes immense perseverance to battle ones internal conflicts and external challenges to churn out results within the frameworks of the pre-set expectations? Quite sure, you do! Another hurdle in translation is created when translators are not well versed with a certain language, which consumes lot more time in researching about that language and local culture.

One more factor that downplays on the morale of the localization team is budgetary and deadline estimates. Does the thought ever cross your mind, would the allotted budgets be enough to suffice the resources needed for this particular task? Has the thought of meeting specific time lines ever bothered your peace of mind? If you are a localization expert, we are confident in saying that you may have, at some point, encountered such situations. In the first place it is really difficult to chalk out a budget plan with sheer confidence. Localization is a relatively difficult task and involves various unprecedented phases that are tough to underline right at the beginning. At the same time the team has to consider resources and other factors to arrive at deadline conclusions. Delivering the results on time is a huge challenge and if you are unfit to meet your own words, it hampers your goodwill in the market.

All these factors play a vital role during feasibility analysis and hence it's importance in localization is justifiable! It helps consume less time and resources and churn out better results within the given time deadlines.

Blend of Speed and Accuracy in Localization

Ever wondered what is the co-relation between speed and accuracy in localization? Does the question about the need for speed and accuracy bother you ever? Why should a translator or entrepreneur focus on localization?

We have tried to sum up these queries for you in this article. But before we touch upon the subject let us understand the crux of the entire process beginning with localization itself.

Overview:
The technical definition of Localization puts it as the process of adapting a product or service to a particular language, culture, and desired local look-and-feel. Localization is also sometimes referred to as L10. Every business is conscious about creating products and services, which can easily don local flavors and be adopted in accordance with localization procedures. It is important for a business to facilitate the use of localization in terms of growth and expansion. In a lay man’s terms localization is equal to translation. Translation comprises translation of written material and interpreting services from one language to the other. However, in the real sense, translation is just one of the components of the overall process. The best way to explain this is that an Indian company is planning to spread its wings in the Europe and considers Germany and France as potential customer markets. It has to be sensitive to the cause of the local factors like language, color, demography, cultural history, product name, services, time zones money and national holidays etc. Thus their online presence through the web and mobile too needs to speak the local language, a must to reach out and express themselves. It is thus pertinent to avail the localization service to be ready to serve clients in Germany and France. Read More - Accuracy in Localization

Localization Challenges

In today’s world every organization is seeking to increase its global presence and increased market share, however the ways to achieve that might be different from organization to organization. But there are organizations which are still adhering to the old L10 practices by using the same tools and technique, limited translators and domains etc. just to avoid the risk of losing business.

Adhering to the old standard L10 approach can be a safe approach to move ahead for startup organizations but to have a big advantage you need to step out of the standard L10 approach and take some calculated risks and perform innovatively. But to bring on innovation is not a cake walk as being a global player there are various challenges which an organization needs to face, such as:

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Role of CAT tools in Localization

In today’s modern age, also can be called as “Computer age” awareness of computer is far more as compared to any other time. Now computer is used not only for calculation purpose but for almost all purposes. The dependency on computer has increased up to a level where it has dominated almost all the sectors be it – medical, travel and tourism, education, transportation, homes etc. So in short we can say that computer is playing a very important role in our lives.

Since computer has already entered in every industry, so how localization could have been left untouched from it. Everything needs continuous improvement to move to the next level, here CAT tools play a very crucial role in solving this purpose.

.....Read More Here Role of CAT tools in Localization

Globalization Through Localization

In today’s era of globalization every organization tends to become a global market leader to increase its presence across the globe and off course for the increased profit margins. But before entering into any region, an organization needs to present its products, services etc. in such a way that the local people of that region should be able to understand completely without any ambiguity. Here comes into play the role of Localization in making an organization global.

Localization not only includes Translation but also the usage of local drawings, figures, colors etc. to give cultural flair and to make the local people understand and attract them. Suppose if an organization needs to advertise its products or services either by digital media or by distributing published pamphlets in China where the maximum population does not understand English language, organization would need to use the of the local language of China to make people understand.

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