DOs and DON’Ts for Ecommerce Website Development and Marketing

In order to make your website productive, efficient and successfully, there always exists few important parameters that should and should not be done. There exist Dos and Don’ts for every stage of lifecycle of Ecommerce Website Development. Below are few of the listed Dos and Don’ts for Ecommerce Website Development:-

1. Do define the objective and goals clearly on a paper and Expected ROI.

2. Failing to Plan leads towards planning to fail: Do make a plan for Website Launch and Marketing. The first step is to prepare a daily, weekly and monthly plan and deadlines for the Development and Marketing.

3. Do spend time in defining the best user experience: You need to spend time to segregate what to be marketed on website? What are the highlights? Is the Navigation good enough for User? Does user is able to find the desired object easily? Does the cart is lost if any wrong button is pressed? Discuss with your friends, subordinates in testing period. Ask people and do survey to find what they seek on home page and landing pages.

4. The shopping should easy and safe for the end User: You should ensure safety in purchasing process on online medium. There should be zero probability in security breach. You may go for Verisign for Online transactions.



5. You never get a second chance to make first impression: Don’t make your home page chaotic for the end user. The interface should have a very good look and feel so that your first impression leaves good remarks for your portal.

6. Limit the Level of Website: Don’t make user to dig into the pages to 3rd and 4th level to find product for him. If your website requires digging to search products, eventually the product will always lie buried inside your website. Any product listed down to increasing number of levels, it eventually gets dead and hardly any user will visit that page. It’s better to limit the levels of digging.

7. Do mention Terms and Conditions clearly: You should not conceal anything from the user to build and maintain the trust of the end user.

8. Make it for the Users, Not just for the Search Engines: It’s good to optimize your website with quality title and Meta tags. But limit it to that extent only. You should focus the end user and don’t allow too much text for the customer to read. Do provide links for T&C and Privacy policy, but your landing page must speak through quality images and interface.

9. Do provide the contact information for necessary feedback for your ecommerce website.

SEO For Mobile Applications, How?

Have you ever seen New Search option on Google – “Applications”? You know this would be the game changer of search engine practices in the near future. As SEO’s are facing very challenges for keywords ranking in “Search” option after several algorithm updates of search engine giant “Google”, this option is very useful, if your business have mobile application on app stores and you want maximum revenue from your business app.

Year 2012 was the year for development of Mobile Applications and rate of number of applications developed in 2012 was very much higher than previous years. But after investing thousands $ for mobile app development, one cannot generate revenue from app, if it is not the mobile devices of targeted users. As most of the users download their apps from different online app stores including Google Play, iTunes, App Brain, cnet etc.

So, what if you app ranked in google search results? You will get maximum clicks and conversion rate than you competitor. So here SEO For Mobile Applications comes in action with New Search option on Google – “Applications”. Yes, this is the opportunity for every app owner to see their app on search results of google and top ranks in “Application” section.



Under the New Search option on Google – “Applications”, most of the results are from Google Play and iTunes. So, if your app is already in these two stores, it is good sign for you but how to maximise the probability for your app to rank in top results? SEO For Mobile Applications is very important but SEO practices are not same here as for websites. These practices need very careful and continuous plan. As this features is very new, so no of experienced SEO in the domain are very few. So be careful while hiring a consultant or agency for effective SEO For Mobile Applications.

Binary Semantics Limited
Website: www.binarysemantics.com
Contact us know: marketing@binarysmeantics.com
Contact No: 0124-4787200

User Interface is the Key to Ecommerce Website Engagement!!

It is an old saying that, “first impression I the last impression” and also, “You never get the second chance to make the first impression”.

Similar way, the outlook of an ecommerce website decides in first glance must give the best impression to the user. “Outlook” is a broader term that includes the user interface, filtration features and user friendly navigation. The user must get the crisp on the home page of your ecommerce store to begin with. It is very important to have clear depiction of product categories with soothing color scheme.

User Interface is the key element in outlook of the website. Let me understand the elements in User Interface Header, Main Body, Footer, Carousel and Social Media Plugins.

Header: The key product categories should be displayed with a drop down menu to represent in one glance. The key services and USP’s like 24 X 7 Delivery & 30 Day Refund etc. must be highlighted. These days social media widgets are quiet popular in ecommerce website design. The Silhouette and symbols for such services are the best idea to use minimum space in header and maintain clarity in highlighting multiple things.

Main Body: You may use carousel and images in main body. Usually the use of high resolution images and carousel dampens the loading of website. It may be deterrent to the end user to dig in further into the website. Footer: The footer can be used to elaborate the product categories and the key elements you want to highlight. It’s the summary of your website with contact details for support and sales both.

Margin: One thing which contributes the most yet get overshadow of other elements and plugins on home page is the proper margin and spacing. Sometimes we use best of the images, carousel and color scheme but all in tandem looks awry. It happens because of its arrangement and the requisite margin and spacing required depicting the same.

Social Media: For user engagement, it is very important to not just sell goods but also to associate your products with needs and the urgency to avail the time bound offers. You need to plan campaign integrated with social media to create a viral out of it and reaching to the masses. Its not like we should not promote such things on home page, in fact, it’s in trend, and people like to engage in such activities.

In a nutshell, the aesthetics of a website and user interface cannot be planned, one has to be creative and that comes with experience and strong devotion towards a particular thing.

Thanks!!

Binary Semantics Ltd.
Website: www.binarysemantics.com
Email: marketing@binarysemantics.com
Phone: 0124-4787361

Responsive Website Design

RWD – Responsive Website Design is an approach in Website Designing where the website is developed to provide optimum viewing experience to the user irrespective of device he uses. Be it a Tab, or Smartphone, or PC, the Responsive Website Design gives easy reading and writing with minimum resizing of components of website and minimum scrolling.

The end user will view the same website differently when seen on devices with different resolution.

How it is done?

The Responsive Website Design is developed through following key technical features:-

•Media queries and media query listeners to figure out of what resolution of devices, its being served on.
•A flexible grid-based layout that uses relative sizing
•Flexible images and media, through dynamic resizing or CSS

The above key technical features provide the optimum viewing on resizing the page while browsing or accessing on device with different resolution. These are heart of Responsive Website Designs.

Why it is Important to have Responsive Website Design?

As per bog of mashable.com, the Tablet sales are expected to exceed 100 million this year. Their sales numbers may top notebooks next year. According to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not feature phones. It reflects the usage of smartphones and tablets can increase considerable in near future and so will be the internet usage on these devices. Your website need to support optimum viewing irrespective of device it is been seen as against an idea of keeping a separate domain for mobile website and going for separate website design for devices of different resolution.

An example of a responsive website, The Boston Globe, displayed on multiple devices

Advantages of Responsive Website Design

:-
1.Enhanced User Experience
2.Optimum viewing and user-friendly navigation
3.Save cost and money for development for different devices
4.Efficient Communication

About Binary Semantics

:-
We have been providing IT and Software Services to our clients for more than 26+ yrs. and successfully satisfying them with best of our efforts. We get our self equipped with latest technologies and advancement in Software Development and Website Development technologies. We give our clients the latest and best solutions that works will minimum maintenance and sustain over a period of time.
You may contact us for the following Services
1.Software Development
2.Ecommerce Application Development
3.Mobile Application Development
4.SEO Services
5.Graphic Designing
6.Internet Marketing
7.BPO Services
8.Software Solutions

For more information, please visit us at www.binarysemantics.com
Email us at: marketing@binarysemantics.com
Contact Us Now: 0124-4787361

Self Introspect for Creative Mobile Application Development for your Business

Let’s try to understand how we can give value to the Mobile App for our Small Business Venture that can encash the resurgence of smartphone users in India and increasing usage of Mobile Application. First Step is to ask our self the following question before going for Mobile App:-
1. What should be my objective of Introducing a Mobile APP?
2. Whether I should focus on Customer Engagement or Brand Building or Process Improvisation?
3. Do the clients to whom I cater will really engage more through Mobile App?
4. What could be the most useful thing to my clients of regular usage related to my Business which will engage them?
5. Does Mobile APP I am thinking to get developed is similar to what I offer on Website? Then what is the need or why cant I make a responsive website design for everything?
6. Should I introduce with commercial objective of enhancing sales?
7. Why one will be interested in preferring mobile app for Sales Perspective?
8. If I want to enhance sales, what product categories and interface I will keep? A complete product inventory or selective product offerings?
9. Should I think for localized services through Mobile App?

The above questions are quiet Generic but may vary with industry, Business and Organization

.

Its easy to ask questions but really difficult to answer few of them. That is what I am trying to highlight. No doubt, mobile applications are in trend and these could really help you to engage with clients, customers, build brand and finally convert them as prospect buyers. The entire thing is only possible when you have something valuable to offer for that one need to think for creative and unique product position Ideas that is different from orthodox way of Brand Positioning.
The Mobile Application should be unique and like a game where the users love to engage and not been thought by anyone. In India, Mobile Application Development is on nascent stages where in only Big organizations are coming up with big budgeted Applications for example, live streaming video, GPS navigation, Localized Services, Deals and Mobile Commerce etc. Your business need to thing fresh ideas for light weight mobile applications that even have a single functionality but fondness of many users.
One needs to dig in to certain extent and put himself in shoes of End user to come up with an Idea, what could engage and bind to use it again and again.

Essentials for Selecting Cost Effective Website Design and Development Services

1.       Professional and Aesthetic Design: The design should be simple yet attractive that too be decided in line with companies brand image. Favoring an inexperience player can mess up the whole design ending up in recurring design enhancements causing time and cost overruns. The professional design must be able to attract user for long run.

2.       Responsive Website Design: Everything is getting mobile and users are not just limited to laptop and desktops for internet access. Mobile tabs, Smartphones, iPad, iPhone etc., the user base for such devices for website browsing is increasing on daily basis. According to one of the survey, 56 percent of smartphone owners in India prefer accessing Internet multiple times a day on their phones. So, does your website is responsive enough to support appropriate view on all such devices?

3.       Quality Code: A person with messy and cluttered desk waste 1 hour daily in finding things. Similar way, a code without commenting and order when required improvisation may consume lot of time of developer and may increase maintenance cost. Quality code is also necessary for CSS and W3C Validations for website Design.

4.       Maintenance Cost: The increased maintenance cost can be of multiple reasons. Use of obsolete technology, functions, databases and applications. It may be because of incapability to understand and predict ambiguity in advance.

5.       Professional Work Delivery: For every job, there should be a plan. Plan to accurately understand the requirement of customer, user and other stake holders and then to execute it without hassle. The process must adhere to preparation of all necessary documents for design and development. Proper workflow and contingency plans are must for successful work delivery and avoiding time overruns because of confusion.  And time overruns may lead to cost overrun and business loss in that time period ending up as an expensive solution.

6.       Multifaceted use of Technology: The use of carousel wherever it is useful, arrangement of text, light weight functions for attractive website design, use of live chat, connectivity with social media, responsive website design etc. all these are possible with integration of various supportable plugins. The development team must know the latest plugins used for interactive website design.

7.       SEO Friendly: The website design, domain registration and server hosting should be SEO Friendly.  Server must support SEO URL rewriting, Domain routing. The intuitive page design, images used with alt tags, quality content written and Updated Meta tags for website help and support Organic SEO of website. During website development you may understand SEO friendliness.

8.       Light Weight Website Design: Quick website load is very much necessary from user perspective. Excess load time is deterrent for business perspective as it may annoy the end user surfing website. Use of Java Script Query carousel in place of Flash animation may reduce website load time considerably. Use of appropriate light weight functionalities is very much necessary.

9.       Copyrighted Objects and Images: the development process, objects used, content written and images used must not be copyrighted. It should be created in house and should not infringe IPR of any other party. In bid to bring down the cost, unethical practices exist where website doesn’t comply with use of original and licensed objects.  It’s better to research everything before selecting your service provider, its previous record and reputation.

Does your business require E Commerce Website

We are witnessing a paradigm shift for offline to online shopping. With consumer demand and convenience, companies are focusing to provide niche ecommerce platform for marketing ad selling perspective. Before going for an Ecommerce Application Development and Custom Software Application, we may find alternative and substitute options for marketing and selling products “Online”.

Following things should be considered before going launching Ecommerce:-

1. Ecommerce for Name Sake: You can invest and just for name sake you want to launch the Ecommerce Website will not help you that much, rather, if not updated regularly, and poor website aesthetics may give negative impact on market!!

2. Selective Products and Services: There is no harm in having Ecommerce Platform to start with rare business leads that can come online. You need to figure out what Products and Services you are sure to deliver. A Dynamic Ecommerce Website with intelligent business rules is much better option to maintain inventory and represent exact availability of Products.

3. Service Provider V/s Product Manufacturer: No matter what product business you do, there are Ecommerce applications and portal for everything now. But you need to figure out if you provide both Services and Product, how to manage in admin panel. An experienced professional is must for conceptualizing and developing the same to manage all the sales activities hassle free.

4. Affiliate marketing: If your business is very small and don’t want to bear website development and maintenance cost, you may feature your products on affiliate marketing website. Naaptol.com, ebay.in and Junglee.com are such websites that provides you a platform that showcase and sell your product.

5. B2B Ecommerce transactions: Third Party Payment Gateway charges some percentage of transaction as transactional fee. One needs to adjust pricing and margins accordingly before depicting on website. B2B Sellers should provide Ecommerce Section in website for Bulk order as per business needs.
Binary Semantics Limited is an offshore development and a software services company incorporated in New Delhi. We have been providing Application Development & Management Services, e-commerce solutions
, Digital Content Solution, BPO and Professional Consulting services in the North American market since 1996.

We have been delivering services ranging from maintenance of existing applications to full life-cycle ecommerce web development of enterprise-wide business applications to the satisfaction of our customers competitively. Our proven and customizable Global Delivery Framework- Offshoring™ and ISO 9001:2008 certified processes ensure consistency and high quality of deliverables.