Internet Marketing Tips on the Highway of Internet

On the highway of internet, if you want to win the race of brand marketing, you should use tactful strategies of search engine optimization as well as social media marketing. Following internet marketing tips are very basic and necessary to attain online marketing achievements.



1. On and Off page SEO

Every online business needs a well optimized website for the success of online marketing of every business. There are many ways to increase the exposure of brand and driving valuable traffic to website but the very basic and necessary way is search engine optimization. Search engine optimization termed as SEO is an approach used to build relevancy of website in different search engines like Google, Yahoo, Bing etc. Every customer try to get information from search engines with specific search queries before the actual purchase of any product. Top results get the most clicks of consumers while other very low. So every business owner wants business website to rank high in search engines. SO here SEO can help website to rank higher in Google search results pages. If we work according to the guidelines of search engines we can generate high value traffic for our websites. SEO is optimization process of website with On page as well as Off Page techniques and both off page and on page search engine optimization are necessary for higher rankings in search engine results pages.

2. Social Media Optimization (SMO)

Social media engagement plays very important role for success in online space. Social networking sites like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest etc. are serving as the bridge between consumers and businesses. Business owner can easy meet their perspective consumers on these networking websites and consumers easily can find their favourite brands and gossips about them on social networking websites. With proper strategy to utilize these platforms and consumer target, a business can increase brand publicity. It is pretty incredible that it is possible to turn a profit by using websites and platforms that we are already familiar with. Social networking and Web2.0 websites should be include in your marketing strategy.

3. Pay Per Click (PPC)

PPC or Pay Per Click model is paid model where every business has to pay with every click on their ads by consumers. Google Adwords, Microsoft Adcenter, Yahoo, Facebook Advert, LinkedIn, and twitter are the big player in this model who offer PPC model to businesses. However PPC include very careful budget management, consumer targeting, ad creation and monitoring to get revenue from promotions.

4. Affiliate Marketing

If talk very basic about Affiliate Marketing is process in which a third party promote you website or products indirectly and send relevant traffic to your business website. Upon successful sales or lead conversions, third party responsible for internet marketing or promotion, get the commission from the business owner. So affiliate marketing is generally commission based model between business owners and third party promoter.

Social Media Marketing Guide For Branding

Social Media Marketing (SMM) has grown into a popular substitute for branding of any business on the highway of internet. Marketers have understood the reach and power of social networking sites. Social websites like Twitter, Facebook, MySpace, LinkedIn etc. are not only the "websites for teenagers". These websites have big database of valuable audience which can be converted into long term customers for any business. But how can one convert this audience into valuable customers? Here Social Media Marketing comes into action. But be careful while segmenting SMM channels for your business. One media may work for efficiently for a business but not for other kind of business. Without the proper knowledge and strategies for Social Media Marketing, you cannot hunt what you want. For example LinkedIn is best social media for B2B companies, but for B2C business, you have to employ a different marketing strategy. You social media marketing strategy will be responsible for your business; it can "make" or "break" business success in SMM.



Step 1 : SMM Plan of Action

Make intelligent selections from the launch and move headlong with a SMM Plan of Action.

Step 2 : Proper Set Up

Research about your audience location and time spend on internet!

a. List the best social networking sites niche wise

b. Right User Name Social Profile and Account Settings

c. Target the eye-catching profile information

d. Filtering and sharing strategy of content for each site

e. Time scheduling for each Social Media Site

f. Making the Connections with people relevant to niche

Step 3: Implementation

Don't run or race for short term goal; move prepared with a long term vision.

A predefined social media optimization (SMO) strategy is the necessity. SMO =SEO+SMM, here SEO stands for search engine optimization and SMM stands for social media marketing. SMO is a mixture of SEO and SMM. SEO Service is required for proper optimization of business websites where your perspective customer lands to purchase products or to get detailed information about services. So, you must to optimize special resources prior to SMM implementation.

Content is king for offsite marketing process, so optimized blogs, articles, press release, reviews, discussions, images, videos and other resources SMM needs to parallel with the SEO.

Step 4: Testing, Tracking & Refining

You will need to analyse the trends and traffic behaviour and do the multivariate or a/b testing for your product and landing pages. Do improvements of design and structure of website after properly analysing the tracking reports and refine before run with a modified strategy.

Mobile Apps Development Company in India

India is third fastest growing mobile app market in the world. It is getting popular not just among teens and youngster; rather everyone including the business personnel is engaged in using Mobile Application for Business Activities & entertainment. As per Gartner report, India’s active mobile connections will exceed 900 million by 2016, which translates to 72% penetration. According to TRAI in January 2012 the number of active mobile connections in India has reached 659.99 million and the total mobile subscriber base stands at 903.72 million.



The market where every Indian User spends average 52-min daily on mobile app usage, you can easily judge the importance of building brand application for mobile usage to stay connected with the consumers and customers.

For those who are oblivious about Mobile Applications, I just give you a simple explanation. A mobile application is just like a software program installed on your smartphone. The software program can be a simple planner, social networking interface, live navigator or an application to assist you in daily tasks. Its just like a software, for example, MS office, we install and use on our laptop and desktop.

Why are the benefits? In India, the mobile app usage is increasing day by day because it provides a medium to get things done with mobility. You can order pizza on the go and get it on dinning table before reaching your home. You don’t have to contact anyone, and just by sitting at phone, your movie tickets can be booked for tonight. It had made life and tasks simpler. The mobile applications market is not just restricted to general users but has also reached out to business and institutional users. People use messenger to communicate information. There are applications to click image and instantly share it in closed group. The mobile applications have given a new channel for the consumers to interact and get things done.

What will you loose if you don’t have an application? Being optimistic, we hope that you don’t loose anything in absence of mobile application. But one thing which is sure is that, mobile applications are tool to stay connected with the end customers to maintain the everlasting relationship for Business Growth and Development. Even if you are small business, with custom mobile application development, you can update your customers with new offers, deals, informative content and take feedback.

How to get it developed? There are many mobile application development companies in India; you can easily find it on Google. But before selecting a vendor, make sure the following things:-

1. The Service provide for mobile application development should have prior experience.

2. The Mobile Application developed should be cost effective and suits your Budget.

3. The diversity in development experience can always help you.

4. The Service provider must be capable to use latest tools to get it developed in shortest possible time.

Essentials of Social Media Marketing Strategy - Part 2

In my recent blog I discussed about guest & micro blogging, discussions, commenting, polls, chat, rating and reviews for brands. Today I am discussion some more activities that are the necessary part of social media marketing strategy.



Resource Manager

Like your brand identity, different resources of your brands which customer may look for, should be at centralised location on your website, brand page or in a directory. You should share, edit and store brochures and multimedia of all types in one central location. This way you can offer an easy navigation for product resources to your audience as well as yourself.

User Profiles

As a representative of your brand, your profile should be very rich in information as well as creative appeal to audience. In next step, you should search for other profiles that share mutual interests and send a respectful request to become a friend of yours and follower of your brand. Member Directory Management is the part of this process in which we should search for individuals on social networks and add them to friend list after viewing their profiles (if profiles match what we are looking for and what we are offering).

Private Messaging

On occasion of festival session, events, birthdays or anniversary of your followers don’t forget to send warm wishes via private messages to them within your profile. For this you have to prepare in advance and include such celebrations in your friend list.

Take advantage of a special skill of your team members that assists social media operations to gain new businesses and employ with previous ones.

To create a buzz over the internet among your audience following techniques we can follow:

• Creative Social Profile Setup

• Video Channel Account Setup

• Channel and Profile Management

• Audience and Fan Outreach

• Creative Applications

• Content and Video Sharing

• Blog Outreach with Guest and Micro blogging

• ORM- Online Reputation Management

• Real-time Tracking of Social Mentions and Sentiment

• Creative Design and Setup for Official Blog

• Smooth Process to Approve Content of Guest Bloggers

Social Media Marketing involves online exchanges and relationship in many forms. The social media networking give a wide array of opportunities through which to you can set up a perfect image of your brand among your targeted audience. Every brand should have presence on the following top social media platforms:

• Facebook

• Twitter

• Google+

• LinkedIn

• Pinterest

To make decision to design campaign and targeted traffic, all these accounts should be integrated with Google Analytics to review performance report of each individual platform.

Essentials of Social Media Marketing Strategy-Part 1

PR Agencies offer social media marketing services that allow promotion of brands in creative ways to flare up and encourage conversations. Every brand should improve promotions from idea to operation for social media marketing, publicity and audience outreach. SEO or PR Agencies should realize the power of social media and how to convey creative and everlasting message that results in conversions may be sign up or sale.




Social media platform has changed the way of communication with audience from one way communication to two way communications. Information circulation, customer conduct, individual and commercial transparency have all transformed. Here are some of the ways to implement social media marketing are:

Blogs

Blog are the best way to express your thoughts and feeling in the content format and share it with your followers and others. It has been seen that audience are spending more times to read blogs of individuals before making any decision to shop or bookings. So blogging plays very important role in PR of your brands or business. Allow followers to publish articles, blogs and post comments about their experience with products, this called guest blogging. Sharing on social networking sites and participation is micro blogging.

Discussions

Discussions about your brand name or product on forums and other social sites spreads the social mentions and viability. People involve in this kind of discussion are the real brand ambassador for your product and with mouth publicity as well as online they promote your product free of cost.

Commenting

Recently P&G introduces the FMOT and Google ZMOT models of consumer behavior while making decisions for purchase, conclude that most of audience take part in reading reviews and comments before making any decision. So, it is very important to invite individuals to post and review comments associated to your product.

Polls

Create polls on social media websites and official site will build interest and engagement of user with the brand. Polls may be multiple choice questions, allow followers to vote and view results. Higher number of votes in favour of your brand can build trust of consumers toward brand and increase the conversion rate.

Live and Event Chat

Most of the social media websites allow creating events and live chat session with your followers. So try to take advantage of this facility and support real-time private or group chats, or organise a live (like hangouts of G+), weakened chat around a highlighted guest or event.

Ratings and Reviews

Ratings are very impressive way to engage and build trust of consumers toward your brand, so allow followers to rate and review products or services.

Your social media marketing Strategy should include everything what i discussed above. Next time i will discussed some more activities of social media marketing.

To be continue……

Benefits of B2B Ecommerce Portal

With Ecommerce at peak in India, lot many time we still have doubt about ecommerce website offering for B2B products. But on the other side, there are B2B Small Enterprises which are selling their products online on 3rd party portal. It is very important to understand that ecommerce in India is growing incessantly. India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012. Even the spiraling inflation and slower economic growth could not dampen the sheen and frenzied online shopping fun.



What about its benefits for B2B Companies?

B2B ecommerce website design is not like polishing and making up the existing website and start getting business with Google AdWords. You cannot sell gold in a polythene packet and similarly selling a deodorant in a carved gold plated box. I am not raising any point here in context to packaging of product; it’s about serving the end user online with precise ratio of product information and graphic on your Online Point of sales.

For any B2B Product, you can convince the customer by educating about the features and plus points in comparison to other products in market. It is the due research and planning which is a key for success of any B2B ecommerce portal. There are portals selling packaging products, motor pumps, Gear Boxes, Gen-Sets, office furniture’s and lot many other B2B Products. In fact, we have every damn thing available for Bulk purchase on B2B portals like Alibaba, IndiaMart where merchant sell and process payment through portal itself (The rating are given to seller merchant as trusted vendor which ensures you will get your order at your doorstep and you can make huge transactions.

Features for B2B Ecommerce portal:-

1. Information Dissemination: For online selling B2B products, you must confer end user with liberty to access detailed information about the product.

2. Online Chat Help: There are many chat components to do Voice and text chat with real time users on Website. With this you can take down all queries and motivate them to buy online.

3. Guarantee and Certified products selling: It better to start with certified products to sell them online. It’s better to come up with less product inventory but to sell, whatever you are selling, with guarantee.

4. Customer Testimonials: The customer who trusts you will be first source of income on online medium. So, to enhance and build trust with poll of prospective customers, you must share customers’ testimonials.

5. Take feedback and Understand Preferences: Customer is the best source of learning to improvise. So, it’s better to learn directly from customer by asking their preference and understanding the factors the influenced their decision to buy and deterrents for online purchase.

References:-

"Online shopping touched new heights in India in 2012". Hindustan Times. 31 December 2012

www.binarysemantics.com

Need for Smartphone-Optimized Website Development

There is an impressive resurgence in smartphone usage in past few years and user mobile search queries & internet usage is also growing incessantly. According to study on Google search queries, the Mobile Search Queries grew 5X in past 2 years.



It is Necessary to have mobile optimized website:-

a. To provide best viewing and navigation experience of website on Smartphones and Tablet Devices.

b. To develop an optimized site which also rank in Google Mobile Search Results

GOOGLE RECOMMENDATIONS FOR OPTIMIZED MOBILE WEBSITE

Google supports smartphone-optimized sites in three configurations:-

1. Responsive Website Design: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration.

2. Dynamic Serving Approach (Different HTML): Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.

3. The Parallel Mobile Site Approach: Sites that have separate mobile and desktop URLs.

PROS AND CONS OF DIFFERENT APPROACHES

a. RESPONSIVE WEBSITE DESIGN

 

Pros	Cons
Single URL for both versions, no duplication	Possible redesign need
Easier and Cheaper to maintain	Less differentiation of mobile content
Popularity consolidation	Lower mobile focused user experience
No Need for Re-direction

 

 b. DYNAMIC SERVING

Pros	Cons
1 URL for both versions, no duplication	Complexity of technical implementation
Capacity to differentiate mobile content	Higher cost of Maintenance
Popularity consolidation
Better mobile user experience

 

c. PARALLEL WEBSITE

Pros	Cons
Easier Implementation	Content Duplication Risk
Capacity to differentiate mobile content	Higher cost of Maintenance
Better mobile user experience	Split of Link Popularity