Need for Smartphone-Optimized Website Development

There is an impressive resurgence in smartphone usage in past few years and user mobile search queries & internet usage is also growing incessantly. According to study on Google search queries, the Mobile Search Queries grew 5X in past 2 years.



It is Necessary to have mobile optimized website:-

a. To provide best viewing and navigation experience of website on Smartphones and Tablet Devices.

b. To develop an optimized site which also rank in Google Mobile Search Results

GOOGLE RECOMMENDATIONS FOR OPTIMIZED MOBILE WEBSITE

Google supports smartphone-optimized sites in three configurations:-

1. Responsive Website Design: Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device. This is Google's recommended configuration.

2. Dynamic Serving Approach (Different HTML): Sites that dynamically serve all devices on the same set of URLs, but each URL serves different HTML (and CSS) depending on whether the user agent is a desktop or a mobile device.

3. The Parallel Mobile Site Approach: Sites that have separate mobile and desktop URLs.

PROS AND CONS OF DIFFERENT APPROACHES

a. RESPONSIVE WEBSITE DESIGN

 

Pros	Cons
Single URL for both versions, no duplication	Possible redesign need
Easier and Cheaper to maintain	Less differentiation of mobile content
Popularity consolidation	Lower mobile focused user experience
No Need for Re-direction

 

 b. DYNAMIC SERVING

Pros	Cons
1 URL for both versions, no duplication	Complexity of technical implementation
Capacity to differentiate mobile content	Higher cost of Maintenance
Popularity consolidation
Better mobile user experience

 

c. PARALLEL WEBSITE

Pros	Cons
Easier Implementation	Content Duplication Risk
Capacity to differentiate mobile content	Higher cost of Maintenance
Better mobile user experience	Split of Link Popularity