Thinking For Mobile App Startup? Don’t Forget to Check These 10 Things before You Go Ahead

Entrepreneurship has become increasingly feasible with the changing trends of the business world. Mobile App Startups such as Spotify, Whatsapp, Pinterest, Edmondo and Flipboard have repeatedly proved that it has become simpler than ever nowadays to launch a successful startup, allowing you to smoothly transition from corporate to business mode. So, what is on your mid – An Android App or iPhone app or you have big plans to target every smartphone user in the market?

Here we have listed few checkpoints that are to be kept in mind if you want to avoid the initial crash and burn phase that may hinder the growth of a budding mobile app startup. Follow the below mentioned cautionary steps to foray into market medium with a Smartphone app and lead your startup into the horizon of success:

• Define and evaluate your Brand: Depending upon the type of users you want to focus upon, decide the organization and functioning details of your mobile app. Then, evaluate the type of service your mobile app will provide and its demand in current market scenario.
• Domain Name Selection and Registration: After finalizing your startup blueprint, select an appropriate name for it and take time to do so since it will be the most important part of your company’s brand. You can check for the availability of required domain name via popular search engines like Google and register it as soon as possible.
• App Platform and Expert Developer: Make a right selection for your app developer considering the previous background in development the Smartphone apps for Android, iPhone, Windows Phone etc. The community for Android app developer is very big and you may easily get the cost effective developer to develop the app but an experienced developer or service provide can suggest you right mix of native , hybrid apps that can cater to wider audience using iPhone and other smart devices.
• Manage your Budget with Open-source Tools: CMS and other such open-source tools and frameworks are being adopted by big names in business making it trendier than ever to better manage your budget as you invest in more important assets such as qualified back-end team that will keep the app up and running minus the trouble.
• Use Multi-language platform: If you really want your app to explode like fireworks in the global market then try to keep its language platform multi-lingual such that your app can reach out to even the remote places where people are not familiar with English language and prefer to interact with each other in real life as well as virtually in their native language only.
• Connect and remain active on social media: The omnipresent platform of social media includes your favorite Facebook, twitter and Instagram which does a fine job of connecting you with your clients and investors and that too totally free of cost.
• Pay Attention to Feedbacks: Once you have created enough buzz in the cyber world and roped in an impressive clientele, try to implement their suggestions effectively else the domino effect may kick in and you will end up losing not one but the entire web of users that follow or is connected to that specific user.
• Take Legal Aspect into consideration: Try to keep all the legal troubles at bay by hiring a legal professional or taking the service of a credited legal agency that will warn you before you end up in some billion dollar copyright violation suite.
• Native vs Hybrid App for Cost Effectiveness: If one wants to create a general-purpose mobile app that can run on multiple platforms then hybrid apps fit the bill but if the requirement is to add a certain native experience to the look and feel of the app aimed for a specific platform then native is the best pick. In some scenarios, unwarranted development in hybrid app development environment may cost way more as compared to its native counterpart.
• App Development Considerations: Cost-cutting in resource investment process is not a smart decision if that means trading off quality for affordability. Such inexperienced decisions may lead to low product quality, unfriendly apps, frequent app crashing and eventually plethora of negative reviews on app stores.

The road to entrepreneurship might be a bit tricky but once you brave through it while keeping the above mentioned points in mind, the destination will surely be rewarding enough.

Mobile Apps for enhancing Post Sales Service Experience

Reputation of an organization is cumulative sum of service experience that customer enjoy before, during and after the purchase. In fact, customer service experience can make-or-break the entire perception formed by the consumer, significantly influential for its repeat purchase or next purchase.

.....Read More About Smartphone App for enhancing Post Sales Service Experience

Android based Home Automation System

Binary Semantics have developed an Android App for intelligent building automation. The android app developed is connected with Building Management System Hardware through the serial devices using the serial cable/ Wi-Fi connectivity of the device could also be enabled, displaying the updated status of various channels.

.....Read More About Android based Home Automation System

Android Based Application for Home Automation

Home Automation is a term used for intelligent system to centrally control the home, housework or household activity. Centralized automation of lights, electric appliances, HVAC (heating, ventilation and air conditioning), security locks of gates and doors etc.

.....Read More About Android Based Application for Home Automation

Why to invest in Android and iPhone Mobile Apps for Retail Industry?

Retailers these days are figuring out ways that can enable cross-channel marketing and sales, increase customer conversion and drive brand awareness to ensure a long-term strategic success. Especially for large retailers, it’s a challenge to come up with new ideas and new ways to communicate their products and offers.

Lot many big retailers have moved towards ecommerce and mobility solutions as their long term strategic move to connect directly with customer 24 X 7 but there are many small and mid size retailers along with few big retailers, who have been in dilemma to accept the mobile optimized channel for enhancing user shopping experience because of unclear mobile retail strategy, lack of customers’ mobile demographics, inexperience in marketing mobile medium etc.

Here are few points that show importance of Mobile Apps for Retailers for long term success:-

1. Customers’ expectations for In-Pocket Solution: Smartphones are the best pals for all of us today as it connects us to our loved ones but also large chunk population use smartphone for varied applications that assists in completing important in minutes, sitting at a place or on the move. Customer wants to cut short their time and want everything at their doorstep with a touch of a button. Smartphones are emerging as single source point for completing majority of our daily tasks.

2. Efficient replacement for orthodox Sales Process: Gone are the days where people like to stand and wait for their turn in front of Ordering Kiosk. Everybody seeks efficient process especially with mobility to order anytime, from anywhere. Following are few Mobile App ideas:-

a. Product Catalogue Application: An app that gives details of a product in store on clicking the image.

b. Point of Sales Application: Extension of Point of Sales kiosk (especially in food court) directly at customers’ desk for ordering food and billing then and there.

c. Retail application for Service Center: Car Retailers and Service center can mobile apps to enhance customer experience in finding service center and booking service for your vehicle. Customer will not go anywhere when the service center is in his pocket.

d. Mobility Billing Solution for Field Sales Team: Enterprise like banking and finance company can use mobility solutions to issue receipts against payments made by customers at their home. Also, mobility can help channel sales manager accept big payment through credit and debit cards at vendors place.

3. You competitors are getting close to customer: It is also very important to implement latest technological solutions in organizational process to bring efficiency and effectiveness at par with competitors.

Some 83 percent of the top retailers offer at least one mobile application, according to IT consulting firm Cognizant. In some ways, this means that retailers that don’t have mobile applications are already behind. So, it is worthful to invest in Android and iPhone Mobile Apps Development for retail industry.

Mobile Website V/S Mobile Applications

It is an ongoing debate that why mobile websites can’t can replace the mobile applications. Business Application Development for Smart Devices requires an extraneous effort for an organization in developing applications compatible with devices operating on different platforms like android, iOS, Windows, Blackberry.

To cover-up maximum audience, one has to develop applications for all platforms. Isn’t it a bit too expensive?

If you have an existing consumer base, and want to enhance your services through user engagement and streamlining process, Mobile Applications are the Best Pick. Mobile Application can be developed for wide range of uses like – gaming, business productivity, process improvisation, daily planner, media applications. It can be beneficial in complex and graphic intensive product offering. They operate in background also, with push notifications to the user while otherwise using the Smart Phone.



Following Benefits of Mobile Apps makes them preferred source for Mobile Targeting :-

• Builds Customer loyalty, Brand Visibility and increases retention

• Focused approach with Specific Offering

• Faster than Mobile Websites

• Offline usage (however we cannot purchase without a connection)

• Wide Range of Usability

But Mobile Websites even though are not quiet popular but slowly and gradually it is believed to shadow the disadvantageous associated with Mobile Application Development like:-

1. Expensive development expenditures comparable to optimization of Mobile Website.

2. Excessive development time.

3. Application Review Processes for putting it on App Store

4. While marketing on App store, one have to share 20-30 % of revenue

Mobile Websites have a better reach as your mobile website is easily searchable on Mobile Search engines. You need not have to visit App Store for it. Mobile Website can be accessed using internet on all Smartphones. It doesn’t have any compatibility issue. One doesn’t have to work for its usability on devices with different platform and maintenance cost is also much lesser comparable to Mobile Apps for keeping it updated on all operation platforms for Smartphone.

Big Question? What you should go for?

Ideally introduction of both will be the best for your business. If you are a small business set-up, to begin with, we recommend you for Mobile Website Development. Optimisation of mobile website can bring traffic, increase website usage and presence on Mobile Search Engine. It will be easier to make changes and maintain up-to-date for all mobile platforms. According to a Nielsen study, 69% of Americans used the mobile web for hotel research, versus 31% through mobile apps.

For a big enterprise with good existing user base with objectivity to enhance your services through user engagement and streamlining processes, we recommend you for Smartphone Applications. Its very clear, mobile applications are in trend because of its functionality and clearly overshadows mobile website. As a professional enterprise, you cannot leave any gap which can hamper business in present or future scenario. It’s better to keep abreast with upcoming trends in market.

References:

http://blog.nielsen.com/nielsenwire/online_mobile/apps-dominate-mobile-time-spent-accessing-travel-in-u-s/

Demand of Mobile Apps in India

Smartphone usage in India is continuously increasing and so is the acceptability of mobile apps for personal and business usage. Diverse category of Smartphone applications ranging from local based Navigation & Tracking Applications, Social Networking applications to Business applications, the user base is continuously increasing all smartphone applications.

According to Report of Research2Guidnace, an independent mobile industry market research and consultancy provider, “India is slated to become one of the biggest players in the global app market by 2016, overtaking leading smartphone app markets such as the US, and five Western European Union countries”.

India being an outsourcing hub of software development is gaining competence in mobile app development. At present, there are 9,000 app development companies in India. According to a Nasscom report, most of these were launched during the last three years. The availability of mobile app developers at affordable prices is motivating factor for business enterprises, both small and big, to leverage the benefit of mobile apps to reach into customer pockets and enhance services and consumer base.

The Largest research organization for Internet and Mobile usage in India, Internet and Mobile Association in India (IAMAI), also expect considerable increase in Mobile Application in Indian Market in near future. According to Gaurav Chopra, associate vice-president, Internet and Mobile Association of India (IAMAI),” In the near future, every business enterprise will need a mobile app, given that the usage of smartphones and mobile internet is growing rapidly”

In an interview, Mr. Gaurav also said, “Business apps or enterprise-based mobile apps market in terms of sale value will grow tremendously in India. It will outclass the market for consumer apps such as “What’s-app and Google Maps””.



Factors that are driving demand for mobile apps in India:

1. Increasing usage of Smartphones and Smart Devices in India

2. Increase in Disposable Income

3. Surging Internet Penetration in India

4. Increasing Penetration of 3G Network in India

5. Acceptability of Social Networking concepts in India

Challenges before Smartphone App Usage in India:

1. Lack of Awareness about Usage in India

2. Lack of Regional Language Support

3. Low penetration in Rural India

As a business enterprise, you may delve into more to find out ways to increase customer base, stakeholders’ convenience and suppliers’ connectivity with mobile applications. For example, one of the leading fast food retail chain got developed Android Based Application for Smart Devices to book order from customer desk. The application helped to reduce Chaos and helped to extend POS (Point of Sale) Counter. Companies are introducing application to enhance user experience through Ecommerce Applications through Smartphones.

All in all, it’s only you to delve more to find out, how mobile application are to be developed for varied business objectives. As far as, demand is concerned, there is a significant possibility of Business Enhancement with Mobile Apps.

Refrences:-

http://business-standard.com/india/news/indian-mobile-apps-industry-to-touch-rs-1804-cr-in-2012-iamai/198130/on

http://www.deccanchronicle.com/121215/news-businesstech/article/business-apps-set-overtake-consumer-centric-market

Quick Guide to Develop and Market Blackberry Mobile Applications

Blackberry Mobile phones are one of the best smartphones with its widespread acceptance as Business Phone for personal and office planner. In one of the blackberry survey results cited in blog of crowdscience.com, 33% of BlackBerry owners use their phones mostly or only for business purposes, compared with just 20% of all smartphone users. Also, BlackBerry was much more likely – in 2 out of 3 cases – to be the smartphone brand chosen by companies for their employees.

Even though there is rage in Smartphone usage of multiple brands giving tough competition to blackberry, still considerable amount of users prefer blackberry for Business purposes. You got to have a Mobile Application development for Blackberry Smartphones to target one of the niches Business Class Users. Being an Ecommerce venture thinking to offer a smartphone application to users, or a social networking website, you have to have Applications for Blackberry Smartphones to reach to target prospects.

Quick Guide for Development:-

There are two different ways you can develop for Blackberry:-

1. Using Java Development Environment (JDE): The java environment is preferred when you want application to work independently from Blackberry solutions (BIS – Blackberry Internet Services, BES – Blackberry enterprise Service) to give rich user experience.

2. Using MDS Simulator: It is best suited when you require your app to communicate with BIS, Email, other internet based services which require access to Blackberry backend to operate it.

As a developer, you require the framework with emulators and simulators to test the functionality of an application before it is installed onto devices or network. Be it a JDE or MDS to develop Blackberry application, the framework should includes access to enterprise features that are used for desktop and server application development, so you have more freedom when creating and coding.



How to Sell You Blackberry Application?

Blackberry launched the APP world in 2009 and this is the best platform to showcase your application to millions of users across the globe. Any application packaged as a cod file (using the BlackBerry JDE, JDE Plug-in for Eclipse and JDE component package) can be marketed through App World. It must comply with the store’s Vendor Guidelines. In addition submitted apps must not violate the T&Cs of the BlackBerry SDK License agreement.

“BlackBerry App World provides a fantastic new resource for consumers and an equally exciting progression of business opportunities for our developer and carrier partners,” said Jim Balsillie, RIM’s co-chief executive, when App World launched.

Developers will need to visit the Mobile App World Vendor Portal and register in order to submit their chosen app for approval.

For Blackberry Smartphone Application Development Contact us at: marketing@binarysemantics.com

Phone: 0124-4787361

Website: www.binarysemantics.com