Use Mobile Apps for Quintessential Business Performance Reporting

Now is the time of Enterprise Mobility, to access real time sales reports, production operations reports, revenues and business performance reports which can provide the impetus to act swiftly for incessant business development.

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Mobile Website V/S Mobile Applications

It is an ongoing debate that why mobile websites can’t can replace the mobile applications. Business Application Development for Smart Devices requires an extraneous effort for an organization in developing applications compatible with devices operating on different platforms like android, iOS, Windows, Blackberry.

To cover-up maximum audience, one has to develop applications for all platforms. Isn’t it a bit too expensive?

If you have an existing consumer base, and want to enhance your services through user engagement and streamlining process, Mobile Applications are the Best Pick. Mobile Application can be developed for wide range of uses like – gaming, business productivity, process improvisation, daily planner, media applications. It can be beneficial in complex and graphic intensive product offering. They operate in background also, with push notifications to the user while otherwise using the Smart Phone.



Following Benefits of Mobile Apps makes them preferred source for Mobile Targeting :-

• Builds Customer loyalty, Brand Visibility and increases retention

• Focused approach with Specific Offering

• Faster than Mobile Websites

• Offline usage (however we cannot purchase without a connection)

• Wide Range of Usability

But Mobile Websites even though are not quiet popular but slowly and gradually it is believed to shadow the disadvantageous associated with Mobile Application Development like:-

1. Expensive development expenditures comparable to optimization of Mobile Website.

2. Excessive development time.

3. Application Review Processes for putting it on App Store

4. While marketing on App store, one have to share 20-30 % of revenue

Mobile Websites have a better reach as your mobile website is easily searchable on Mobile Search engines. You need not have to visit App Store for it. Mobile Website can be accessed using internet on all Smartphones. It doesn’t have any compatibility issue. One doesn’t have to work for its usability on devices with different platform and maintenance cost is also much lesser comparable to Mobile Apps for keeping it updated on all operation platforms for Smartphone.

Big Question? What you should go for?

Ideally introduction of both will be the best for your business. If you are a small business set-up, to begin with, we recommend you for Mobile Website Development. Optimisation of mobile website can bring traffic, increase website usage and presence on Mobile Search Engine. It will be easier to make changes and maintain up-to-date for all mobile platforms. According to a Nielsen study, 69% of Americans used the mobile web for hotel research, versus 31% through mobile apps.

For a big enterprise with good existing user base with objectivity to enhance your services through user engagement and streamlining processes, we recommend you for Smartphone Applications. Its very clear, mobile applications are in trend because of its functionality and clearly overshadows mobile website. As a professional enterprise, you cannot leave any gap which can hamper business in present or future scenario. It’s better to keep abreast with upcoming trends in market.

References:

http://blog.nielsen.com/nielsenwire/online_mobile/apps-dominate-mobile-time-spent-accessing-travel-in-u-s/

Demand of Mobile Apps in India

Smartphone usage in India is continuously increasing and so is the acceptability of mobile apps for personal and business usage. Diverse category of Smartphone applications ranging from local based Navigation & Tracking Applications, Social Networking applications to Business applications, the user base is continuously increasing all smartphone applications.

According to Report of Research2Guidnace, an independent mobile industry market research and consultancy provider, “India is slated to become one of the biggest players in the global app market by 2016, overtaking leading smartphone app markets such as the US, and five Western European Union countries”.

India being an outsourcing hub of software development is gaining competence in mobile app development. At present, there are 9,000 app development companies in India. According to a Nasscom report, most of these were launched during the last three years. The availability of mobile app developers at affordable prices is motivating factor for business enterprises, both small and big, to leverage the benefit of mobile apps to reach into customer pockets and enhance services and consumer base.

The Largest research organization for Internet and Mobile usage in India, Internet and Mobile Association in India (IAMAI), also expect considerable increase in Mobile Application in Indian Market in near future. According to Gaurav Chopra, associate vice-president, Internet and Mobile Association of India (IAMAI),” In the near future, every business enterprise will need a mobile app, given that the usage of smartphones and mobile internet is growing rapidly”

In an interview, Mr. Gaurav also said, “Business apps or enterprise-based mobile apps market in terms of sale value will grow tremendously in India. It will outclass the market for consumer apps such as “What’s-app and Google Maps””.



Factors that are driving demand for mobile apps in India:

1. Increasing usage of Smartphones and Smart Devices in India

2. Increase in Disposable Income

3. Surging Internet Penetration in India

4. Increasing Penetration of 3G Network in India

5. Acceptability of Social Networking concepts in India

Challenges before Smartphone App Usage in India:

1. Lack of Awareness about Usage in India

2. Lack of Regional Language Support

3. Low penetration in Rural India

As a business enterprise, you may delve into more to find out ways to increase customer base, stakeholders’ convenience and suppliers’ connectivity with mobile applications. For example, one of the leading fast food retail chain got developed Android Based Application for Smart Devices to book order from customer desk. The application helped to reduce Chaos and helped to extend POS (Point of Sale) Counter. Companies are introducing application to enhance user experience through Ecommerce Applications through Smartphones.

All in all, it’s only you to delve more to find out, how mobile application are to be developed for varied business objectives. As far as, demand is concerned, there is a significant possibility of Business Enhancement with Mobile Apps.

Refrences:-

http://business-standard.com/india/news/indian-mobile-apps-industry-to-touch-rs-1804-cr-in-2012-iamai/198130/on

http://www.deccanchronicle.com/121215/news-businesstech/article/business-apps-set-overtake-consumer-centric-market