Optimization Tool for solving Business Optimisation Problems

“Business Growth” – is a wide spread day to day lingo for discussion among Corporate s and Big Business Enterprises. Every Business decision is aimed at stimulating the organization development and growth. But, this ambitious aim of incessant Business Growth revolves around lot many factor. One of the critical factors responsible for Business growth is synthesization of Business Data and Information. With the advent of Internet revolution and World Wide Web, business managers are witnessing resurgence in complexities to comprehend the salable business data that is instrumental for improving the organization processes and performance.

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Why to invest in Android and iPhone Mobile Apps for Retail Industry?

Retailers these days are figuring out ways that can enable cross-channel marketing and sales, increase customer conversion and drive brand awareness to ensure a long-term strategic success. Especially for large retailers, it’s a challenge to come up with new ideas and new ways to communicate their products and offers.

Lot many big retailers have moved towards ecommerce and mobility solutions as their long term strategic move to connect directly with customer 24 X 7 but there are many small and mid size retailers along with few big retailers, who have been in dilemma to accept the mobile optimized channel for enhancing user shopping experience because of unclear mobile retail strategy, lack of customers’ mobile demographics, inexperience in marketing mobile medium etc.

Here are few points that show importance of Mobile Apps for Retailers for long term success:-

1. Customers’ expectations for In-Pocket Solution: Smartphones are the best pals for all of us today as it connects us to our loved ones but also large chunk population use smartphone for varied applications that assists in completing important in minutes, sitting at a place or on the move. Customer wants to cut short their time and want everything at their doorstep with a touch of a button. Smartphones are emerging as single source point for completing majority of our daily tasks.

2. Efficient replacement for orthodox Sales Process: Gone are the days where people like to stand and wait for their turn in front of Ordering Kiosk. Everybody seeks efficient process especially with mobility to order anytime, from anywhere. Following are few Mobile App ideas:-

a. Product Catalogue Application: An app that gives details of a product in store on clicking the image.

b. Point of Sales Application: Extension of Point of Sales kiosk (especially in food court) directly at customers’ desk for ordering food and billing then and there.

c. Retail application for Service Center: Car Retailers and Service center can mobile apps to enhance customer experience in finding service center and booking service for your vehicle. Customer will not go anywhere when the service center is in his pocket.

d. Mobility Billing Solution for Field Sales Team: Enterprise like banking and finance company can use mobility solutions to issue receipts against payments made by customers at their home. Also, mobility can help channel sales manager accept big payment through credit and debit cards at vendors place.

3. You competitors are getting close to customer: It is also very important to implement latest technological solutions in organizational process to bring efficiency and effectiveness at par with competitors.

Some 83 percent of the top retailers offer at least one mobile application, according to IT consulting firm Cognizant. In some ways, this means that retailers that don’t have mobile applications are already behind. So, it is worthful to invest in Android and iPhone Mobile Apps Development for retail industry.

Binary Semantics initiate to highlight Importance of Business Analytics and BI through series of Webinar

With incessant resurgence in big business data, the use of business analytics has increased with a greater need to understand this data and the realization for significance of Business Intelligence in exploring unthought-of business opportunities has also got in picture for Organizations.

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14 Types of Google's Knowledge Graph Search Results

The Knowledge Graph is a knowledge base of more than 570 million objects and 18 billion facts in semantic network about relationships between different objects based on search queries . Technology of Knowledge Graph has the ability to distinguish between words with different meanings and a sidebar provides a snippet of related facts with relationships to other objects.

SEO for Knowledge Graph Search Results

However it is not so easy to manipulate the knowledge graph search results of Google as Google is driving information in the Knowledge Graph from CIA World Factbook, Freebase, and Wikipedia. These are the very trusted sources of information on the web and listing or creating a page about your brand, products is not so easy task, unless you have well established brand or strong identity in the market. One could start with Wikipedia page of brand or products, but it required well researched facts and figures in the quality content to get approval from Wikipedia. If you get success, you can further add more information about your related products and these product may be display in the knowledge graph related searches.

Types of Snippets For Knowledge Graph

Let us list different types of knowledge graph search results as these results snippets could be different for different types of products,industry, brand, place, person or other objects. According to my knowledge and research, i found 14 types of knowledge graph search results for different search queries.

1.Basic Knowledge Graph

2.Related Searches Knowledge Graph

3.Google Reviews/Zagat Ratings Knowledge Graph

4.Flight Status Form Knowledge Graph

5.Aroma Base Knowledge Graph

6.Celebrity Bio Knowledge Graph

7.Event Knowledge Graph

8.Songs Knowledge Graph

9.Albums Knowledge Graph

10.Movie Box Knowledge Graph

11.Book Box Knowledge Graph

12.Image Box Knowledge Graph

13.Geo-Graphic Information Knowledge Graph

14.Medical Information Knowledge Graph

15.Drug Information Knowledge Graph

16.Nutrition Information Knowledge Graph

Different types of knowledge graph snippets 

So, if your object get list in the knowledge graph database, you may see one of the above mentioned snippet for your object in the search results of Google.

About Author:

Yashpal Singh working at Binary Semantics as SEO Analyst, has great knowledge about the the semantic search technology and search analytic.

Why You Need to Invest in Mobile Website For Your Business?

As an internet marketing consultant, I surprise to see the traffic stats for the website of my client because mobile website traffic graph is growing at 3 times more than traffic graph for desktop visitors. As, I researched the detailed stats of website and market, I realized it is all due to mobile phones and data plans get cheaper. Hence there are more mobile devices shipment in the world than desktops.

Source: http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013

It is very clear from the above trends that mobile devices are growing at a rapid rate and 3G data providers like Reliance Communication are luring more and more 3G internet users from the Indian market by offering 3G data plans at very affordable rates comparable to 2G plans. It is win-win situation from both users and provider. It is very clear mobile internet user are growing at a rapid rate and there are downward trend desktop website visitors.

So, are you ready to face the challenge, what your business may face in very near future, or you are facing!! At the end of 2013, 20% of internet traffic is projected to be mobile so any how every business should have mobile optimized website to feed visitors with a great user experience.

e-Commerce is Shifting to m-Commerce

Ecommerce industry is also facing challenge to retain the customers and  observing continuous fall in desktop based translations as their rivals are observing continuous growth in mobile based transactions. For a live example study the below mentioned trends of mobile transactions for Groupon, who observe 45% mobile translations on mobile at the starting of in 2013 as compared to 14% mobile translations in year 2011. We (Digital Marketing Department) also received a lots of consultation queries for the same and we encourage businesses to invest in m-Commerce and optimized mobile website development, for future jackpot ! :)

News on Mobiles

To know more “ what news companies are thinking about investment mobile website development”, I met with a number of journalists. But, I was very strange to know that they are thinking visitors wouldn't want to spend the time reading their long form content on a mobile device. When i asked why they are thinking this way, i found it was only there assumption not real tracking stats because they mind that mobile traffic only visits websites "on the go."

But as I researched for stats for News on Mobiles, I realized their is very much potential for News on Mobiles, but a great mobile website design required. For as live example,” Great mobile website of The New York Times receive 1/3 of its traffic from mobile devices. With a user friendly UI design of mobile website, mobile visitors will be able to read news, blog and articles sitting on the bus, riding up elevators, and waiting in store lines.

Education On Mobiles

Online education is very trendy and growing at rapid rate. Few days back in India IITs, Nasscom and some software industry giant like TCS, Infosys came forward to a launch online computer science professional course free of cost for students from all over the world.

Moreover Project Aakash Tablet is India's dream project to teach masses through mobile devices. However to utilize the full potential of mobile devices there should be mobile optimized education portals, so Education on Mobiles is great business in coming future. From govt initiatives and below mentioned stats, you can easily understand the requirement of investment in mobile optimized education portals development.

Conclusion: Today,I discussed and present information with stat for Shopping, Education and News, which are 3 necessary element of our daily routine life. I hope you understand the role of mobiles for to access these 3 elements and their future growth. There are many more area where mobiles are getting involve, so as a businessman you seriously think about investment a fraction of % of your business assets for mobile website and mobile marketing strategy.

We are eager to provide consultation for website and software solutions for your businesses. Request a consultation request on www.binarysemantics.com or write us on marketing@binarysemantics.com for more information.

About Author:

Yashpal Singh

Digital Marketing Department

Binary Semantics Limited, Gurgaon

Risk Analysis Software

Did you know, what are the critical factors in your Business that are affecting risk?

Are your still following the intuitive business decision making to drive your business and expecting it to lead the business landscape which is getting competitive like never before. 21st Century is an era of Information Age, where everything is dependent on Business related information you posses. Beyond that, the real success depends on capability to analyze the Data and Information related to Business.

Often as a business enterprise, you are dealt with various risk analysis and risk management tasks. What are all those critical factors that affect risk and subsequently your business decision, it is very important to get clear picture about the same? With ever increasing Data and Business Information, you can no more depend and take decision on your Institutions. Definitely, Risk Analysis and Business Analytics are the solution for such challenges in Business decision making.

How Risk Analysis Software – Oracle Crystal Ball can be helpful?

Before discussion benefits of Risk Analysis Software, I want to write down few things which financial analysts, consultants, business managers, business analysts and business analyst are dealt with on day to day basis:-

a. “WHAT IF” Risk Analysis: On daily bases, it’s the responsibility of analysts to find out critical factors that can affect risk. What is we opt in Project A instead of Project B? What if I create Warehouse at Location A instead of Location B? These are important questing to be answered to decide.

b. Forecasting: It is a very broad term, it could be related to project planning, material requirement, business sales performance, manufacturing, budgeting etc. It is very critical to forecast precisely, the future requirements and scenario, in order to plan well in advance and minimize the risk associated with uncertainties.

c. Correlated Assumption: We have to find out extent of dependencies on various factors and how much it can affect our performance.

d. Constraint Based Performance: We have to identify and measure the affect on performance under set of defined constraints.

It takes lot of time if we start manually calculating by applying all the mathematical and statistical analysis techniques, rather there is maximum possibility that we shy away investing time in calculations and get strayed away by intuitive and behavioral decision making which in comparison to analytics, is less precise and less certain.

Benefits of Oracle Crystal Ball Risk Analysis Software:-

Forecasting with Crystal Ball makes your decision 95% certain using following techniques:-

• Advanced mathematical functions e.g. forecasts, budgets, project plans, order quantities etc.

• Constraint based decision optimizer

• Simulation using real historical data

• Identify Risk & business drivers

Insight of Oracle Crystal Ball – Risk Analysis Software:-

FEATURE	BENEFIT
Monte Carlo Simulation	Does: Calculates multiple scenarios of a spreadsheet model automatically
	Benefits: Frees users from the constraints of estimates and best-guess values
Distribution Gallery	Does: Provides an intuitive interface for selecting model input variables; includes 16 discrete and continuous distributions plus custom distribution
	Benefits: Simplifies the quantifying of risk, means you don't have to enter the distribution formula into Excel
Categories of Distributions	Does: Create predefined distributions, modify your existing distributions and organize them using custom categories
	Benefits: Create your own library of distributions, organized in categories. Re-use distributions from one project to the next
Publish and Subscribe Feature for Categories	Does: Publish categories and share with many users
	Benefits: Work as a team sharing models and data to get your work done faster
Process Capability Features	Does: Define spec limits (LSL, USL and Target) in your forecasts; calculate capability metrics and view simulation results and metrics together in one split-view chart.
	Benefits: With capability metrics in Crystal Ball you simplify your workflow and better integrate simulation into your Six Sigma and Quality methodology
Forecast Charts	Does: Graphically display simulation results and statistics
	Benefits: Allows users to track and analyze thousands of possible outcomes; charts are interactive
Split-View charts	Does: View forecast charts, descriptive statistics and capability metrics side-by-side on the same chart. Enable up to 6 charts and tables in one view
	Benefits: One chart tells the whole story
Sensitivity and Tornado Analyses	Does: Two separate methods for identifying the most critical model input variables
	Benefits: Enable users to focus on high-risk model input variables
Distribution Fitting	Does: Uses historical data for defining assumptions
	Benefits: Allows users to customize model input variables based on real-world results
Correlation	Does: Models dependencies between uncertain input variables
	Benefits: Provides more accurate modeling and forecasting
Charting and Reporting	Does: Automates report generation, includes the ability to overlay forecasts and to project trends through time
	Benefits: Creates clear analysis and presentation of all forecasts, improves communication with colleagues, management, and clients
Precision Control	Does: Provides advanced simulation capabilities
	Benefits: Increases simulation accuracy and flexibility; saves time
Latin Hypercube Sampling	Does: Alternative simulation method to Monte Carlo
	Benefits: Samples regularly across distribution, excellent for simulations with restriction on number of trials
Data extraction	Does: Exports data from Crystal Ball memory
	Benefits: Allows users to examine individual simulation results and transfer results to other software programs
CB Tools	Does: Macro-driven tools that use Crystal Ball; Includes scenario analysis, decision table, tornado chart, correlation matrices, 2D-simulation, batch fit, and boot strap
	Benefits: Automates modeling processes with effortless and powerful tools
Microsoft Certification	Does: Certified Excel macro provider
	Benefits: Eliminates security concerns

Binary Semantics is pioneer in India for DATA ANALYSIS Products, Solutions and Consulting across industries and applications. We represent some of the largest software providers in the world for Statistical Analysis & Data Mining, Business Intelligence, Six Sigma Data Analysis, Risk Analysis and Simulation, Optimization Solutions, and Econometrics.