Tuesday, 28 May 2013

Technologies for Ecommerce Website Development

Consumers are receptive to new things and like to experience it. In the process, when they receive an extra value they start accepting it into their daily life. Similar observation is seen in Online shopping trends in India. In a survey done by ASSOCHAM in 2011, it was found that about 40 per cent among those surveyed across cities like the aforesaid cities like Delhi, Mumbai, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Ludhiana, Lucknow and Jaipur said that they prefer to shop online. In fact this inclination among the youth is going to help the online retail industry to reach Rs 7,000 crore marks by 2015, ASSOCHAM predicts.

Amidst such observation, organizations with strong presence at their market place are getting resilient to such trends and putting a step forward to open up Ecommerce store to provide 24 X 7 shopping experience to consumers and customers. If as an organization you are also thinking to open up a new ecommerce store, we can provide you a quick guide about trending technologies and user expectations for a successful ecommerce website development.

ecommerce website

Technologies for Ecommerce Website Development:-

1. Magento

2. OpenCart

3. PrestaShop

4. Drupal

5. osCommerce

1. Magento Ecommerce Application Development: It is an open source e-commerce web application that was launched on March 31, 2008. The Magento ecommerce system has been widely adopted by online retailers with 150,000 sites known to use it ranging from smaller ecommerce websites to large multinational businesses such as Harvey Nichols and Samsung.

Magento Development involves several key coding practices like flexible product display options, mobile templates, transaction options, multi-store and multi-site functionality, user accounts and loyalty programs, product categorization and shopper filtering, and discount and promotion rules that make the system versatile and adaptable as an Magento e-commerce platform Development.

In relatively short time span, it has gained remarkable success and acceptability in developer’s community for ecommerce website development because of its extensibility, development, management and consumer friendly options.

2. OpenCart Ecommerce Application Development: If you want a speedy way to get started with ecommerce website online with easy to use code base, Open cart is certainly a good option. It is largely popular for Small Ecommerce startups to get online with full features ecommerce website in relatively lesser time and cost. It doesn’t give you a sound CMS with access to edit content, versioning of documents, publishing dates, commenting on posts and so on. You don’t even get CMS with basic blog functionality.

An important feature of OpenCart is largely the (by using a template engine) free design possibilities in design and functionality, and the ability of one or more of many modules (extra programs) in the software to implement.

………………to be continued

Watch out Quick Review about other technologies in our Next Article.

- Courtesy Binary Semantics

Monday, 13 May 2013

How to Reach Desired Goals in SEO?

Everyone wants to see their business website in the top positions of search engines with minimum time and sources investment. However, this is not so easy goal as per desire. Race in online marketing is very competitive and success lies in the way of presentation of your brand, services and information in front of audience in a better way than your competitors. To achieve top results in search engines, following things you should consider and these tools could be of great help.


Creative Web Design

An attractive website is the base of your success in the online marketing industry. In today’s fast paced world visitors time management is very completive goal. Within very low time you have to present more in front of your audience. Hence, if business website is not intuitive and easily navigable, there more chances that prospective customers will go away, this in turn increase the bounce rate of your website that effect the search engine result pages rank of you website. A well organised responsive website design can serve every kind of users very well and will work compatible on desktop, laptop, tablets and mobiles. Hence mobile website design should be responsive to get traffic from every segment.

Effective Keyword Research and Use

Keywords are the building blocks of search engine optimization –SEO. Before writing the content, title tag and Meta tags, you should do a deep keyword research and select the keywords with low competition and higher searches. Proper use of these keywords in the content and Meta tags is necessary. Later you should use these keywords for the link building campaign for you website for off page SEO.

Tuesday, 7 May 2013

How Software Application can help in overcoming Post Recession Consequences?

Now when the world have started emerging from the worst recession been considered since after 1931 Great Depression, the window has also opened once again to look for conclusive organization development for companies across different industries. The Positive Market signals have given confidence to companies to think for technological intervention in organizational processes to maximize profits and look for holistic Development.

What could be the immediate strategy to cover up lost business during recession time? I have just tried to find out how implementation of IT and Software Systems to transform the organizational process into effective and efficient operation can actually help you cut down cost, leverage market demand, maximizing revenue and enhance profits for organization well being.

Software Application

Software Application to enhance Manual Processes: During Recession, the first step companies tried to cut down cost is to “Layoff” the employee strength. In fact, it was been realized that the exaggerated employee strength was also somewhere the reason for excessive expenditures and poor performance. Precisely understanding the need to replace manual processes with IT and Software Application can help you reduce expenditures and maximize profits.

Following are few Trends in IT and Software Application (Desktop Application, Mobile Application and Web Application) Development for Business Enhancement and Growth:-

• In-Trend IT and Software Development for Transportation Industries in India: The transportation sector in still unorganized in India and somewhere it is also getting prime focus for bespoke application development companies to come up with cost effective robust applications to manage the fleet of Vehicles.

• Software Application for Kiosk and Point of Sales: With paucity of time, the customer likes to have prompt services and in fact likes to have better reach. Kiosks and Vending machine are one such proven solution to increase reach for companies’ product, enhance services and reduce expenditures. Bank ATM have in fact reduced their operational cost and trying to reduce footfall in banks thereby trying to reduce operation cost with IT and Software Systems for Customer Services.

• Bespoke Application for Operational Performance: There may be endless opportunities but somewhere we have to find out where the IT systems can help in leveraging the market potential or bring operational efficiency? For Example: Automobile companies use Automotive Insurance Platform to streamline the process of Insurance Claim Management, Policy Administration (Fresh Issuance, Renewals, Remittances, 64 VB etc.), Endorsements (Financial and Non-Financial), Accounting (Pay-in-slips, Payout computation and invoices to Insurers).

• In-Trend Mobile Applications for Customer Service Enhancement: Post recession, the trends have changed. In fact mobile applications are proving to be a disruptive technology for Customer Engagement. There are million and billion of smartphone users who spend majority of their time with Mobile for Surfing Internet, Finding useful information, online shopping, listening music social networking and many more activities for entertainment and work. Mobile applications are best medium for “In-Pocket Solution” for brand building, enhancing customer services and reaching out to leverage market opportunities. You may offer Mobile Applications for ordering products online, enhancing services, social engagement, personal utility and many more.

Ecommerce Application for Business Expansion: Business needs to be agile, flexible and resilient with changing consumer needs. Conclusively, it has sparked the demand for 24 X 7 Shopping with On-Demand Home Delivery. Ecommerce is on such solution to provide in-pocket store/Kiosk for the customer with liberty to order 24 X & through Online Portals using Laptop, Desktop and Smart Devices (Smartphones, Smart Tab).

You won’t imagine, there are ecommerce store just selling Mangoes online and making money out of it!!

• Share Point for Business Communication and Document Sharing: For large retail chains and places where Business Operations are scattered, the document and information is shared quiet often. It is not easy to identify the security breach during Information and Document sharing. In such organization, SharePoint Portal is handy application for prompt and secure document sharing. The levels can be defined with permission levels as per designation and Job responsibilities.

• CRM Applications: Customer Relation is very important as it is been studied 80% of the Companies come from 20 % of the customers who are source of repetitive business. One cannot afford to loose the customer in this competitive Business landscape. For Business entities like Hotels and Restaurants, Customer Services are very important. In order to manage the daily in-out of Customer, manual process can never be as efficient as a software system can. In post recession scenario, it has become very important to manage existing customers to have continuous stream of repetitive business for organization sustenance and development.

• Social Application/ Facebook Application: The way we engage with our customers has been transformed with emergence of Social Media. People like to spend lot of time in Social Networking in their daily routine. Companies are also jumping into this social web to left no stone unturned to build and enhance relationship with the existing and prospective customer. As an organization, you can develop Social Media Application to reach out to new audience which could be prospective Customer for your product and Services.

The recession has come up with lessons for Businesses to be more open and more learned to tackle different adversities. As a business entity, one should not rely to single source of communications, or orthodox processes of customer engagement and relationship building. Hence budget for creative media and custom software application development can help in overcoming Post Recession Consequences. The world is very dynamic and interdependencies should be controlled in a way that downfall in one sphere should not have strong implication on complete business. “Efficiency and Effectiveness” in Business processes must be sought all the time for Organizational Development and Growth.