7 Compelling Signs to Invest In Mobile Application Development

Mobile Application Development has opened a fresh window for the world. Companies within the IT domain are vying the attention of their clients by battling it out through healthy competition. Changes in their preferences have led them to believe in the significance of mobile apps. This belief has thus created a favourable environment and space for mobile app development companies to grow significantly in the present scenario.Android, Apple and Windows are the three undisputed kings of the Operating System (OS) market, which play a pivotal role in the cumulative growth and expansion of this industry.

Almost all businesses operating today are inclined to have a mobile presence, which means they need to have an app dedicated towards their business or brand. Keeping these facts on mind, future of mobile app development certainly looks bright and sunny. Having a mobile app does wonders to your business. If you still are locked up in dilemma whether or not to get started with one, we give you enough reasons to change your mind.

Orientation of Languages in Localization

Why are some languages written from left-to-right and some from right-to-left? Do you know some are even written vertically? This has to do with the evolution of languages over the years. This plays an important part in localization and if you are a part of this industry and intend to know more about orientation of languages, read on.

Language is an important component of Localization. Translators who assist through the localization process should be well versed with the socio, geo-political, cultural and historical value of a local language. If one is looking to expand business away from the comforts of their geographic zones, they have to be ready to adapt the rules of the foreign language, which sometimes may not suit their tastes. Today there are around 6,500 languages known to be spoken by people all over the world. This in itself explains the scope and extent ones business has in the global scenario. There definitely lies a golden opportunity awaiting but not without potential discomforts of language orientation. Read More - Orientation of Languages 

Blend of Speed and Accuracy in Localization

Ever wondered what is the co-relation between speed and accuracy in localization? Does the question about the need for speed and accuracy bother you ever? Why should a translator or entrepreneur focus on localization?

We have tried to sum up these queries for you in this article. But before we touch upon the subject let us understand the crux of the entire process beginning with localization itself.

Overview:
The technical definition of Localization puts it as the process of adapting a product or service to a particular language, culture, and desired local look-and-feel. Localization is also sometimes referred to as L10. Every business is conscious about creating products and services, which can easily don local flavors and be adopted in accordance with localization procedures. It is important for a business to facilitate the use of localization in terms of growth and expansion. In a lay man’s terms localization is equal to translation. Translation comprises translation of written material and interpreting services from one language to the other. However, in the real sense, translation is just one of the components of the overall process. The best way to explain this is that an Indian company is planning to spread its wings in the Europe and considers Germany and France as potential customer markets. It has to be sensitive to the cause of the local factors like language, color, demography, cultural history, product name, services, time zones money and national holidays etc. Thus their online presence through the web and mobile too needs to speak the local language, a must to reach out and express themselves. It is thus pertinent to avail the localization service to be ready to serve clients in Germany and France. Read More - Accuracy in Localization

Grocery Shopping Made Easy: Thank Your Mobile App!

Technology is fast penetrating into our homes and is challenging our traditional habits. Change, as they say, is the only permanent law and this change is certainly for good. Gone are the days when one had to wait for the weekend or squeeze in time for tedious grocery shopping into an already hectic day. All this and more is now just a single click away. Yes, mobile apps for grocery stores are all over the internet. Whether you are an android, iOS or Windows users, there are apps waiting to be downloaded onto your devices. This emerging market segment is giving urban users the comforts from listing down daily requirements and stopping by a store to physically pick up the groceries. Some benefits of grocery mobile apps include the convenience of shopping at will, ease of browsing what’s in at the store, choosing the products, booking a delivery slot and suitability of payments.

People are now breaking free from the traditional shackles that restrict their shopping outings. Today, anytime, anywhere shopping is the new mantra and a game changer. It’s not just the customers who are reaping the benefits of mobile applications, even the service providers are making merry at the paradigm shift in the behavioral habits of Indian customers. A joint study conducted by the Associated Chambers of Commerce and Industry of India (Assocham) and Deloitte suggests that app downloads in India is set to grow from 1.56 billion/annum in 2012 to 9 billion/annum by 2015 thus witnessing a tremendous compound annual growth rate (CAGR) of almost 75%. The revenues from paid apps is believed to rise to more than Rs 1500 crore in 2015 as against 900 crore in 2014. A boost of Rs 700 crore is simply astonishing! This growth is propelled by the ever increasing usage of internet on smartphones. Service providers’ expanding their 3G footprints and 4G venture announcements are two other factors for this compelling growth paving way for smartphone sales and thus app downloads. Read More - http://goo.gl/FwCvJP

Load Testing: Is it what you missed to test after mobile app development? Don’t Miss it before launch, as it can backfire

Mobile apps offer a lucrative mix of technology and e-commerce on the go. Being on mobile gives your business a prominent share in the marketing domain. Have you on your part ever contemplated your readiness and the fact what if the app just crashes when it is needed most? A word of caution here – ensure Load Testing procedure is followed before you launch the app lest it may backfire and sting hard!

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Get over with mediocrity, Use the best for yourBest

Business Intelligence or BI tools offer plausible assistance to companies in taking logical decisions with valuable, reliable and comprehensive information that addresses critical business needs and help create customized solutions. The focus has shifted from Collation, Combination and Analysis formula to a more complex Visualization, which demands businesses be proactive in identifying the complexities and bottlenecks within and work diligently to deliver enhanced frameworks of intelligent BI tools. Now it is the time to get over with mediocrity and adapt the best for your Business Intelligence.

Most people familiar with the subject matter of BI suggest that these tools assist organizations in taking intelligent, spontaneous and mission critical business decisions. How well do you use BI tools for your business and what’s the leverage that you get out of it? The results of BI implementation certainly varies from organization to organization basis the approach, purpose and inputs. Read More - Best For Your Business Intelligence

Thinking For Mobile App Startup? Don’t Forget to Check These 10 Things before You Go Ahead

Entrepreneurship has become increasingly feasible with the changing trends of the business world. Mobile App Startups such as Spotify, Whatsapp, Pinterest, Edmondo and Flipboard have repeatedly proved that it has become simpler than ever nowadays to launch a successful startup, allowing you to smoothly transition from corporate to business mode. So, what is on your mid – An Android App or iPhone app or you have big plans to target every smartphone user in the market?

Here we have listed few checkpoints that are to be kept in mind if you want to avoid the initial crash and burn phase that may hinder the growth of a budding mobile app startup. Follow the below mentioned cautionary steps to foray into market medium with a Smartphone app and lead your startup into the horizon of success:

• Define and evaluate your Brand: Depending upon the type of users you want to focus upon, decide the organization and functioning details of your mobile app. Then, evaluate the type of service your mobile app will provide and its demand in current market scenario.
• Domain Name Selection and Registration: After finalizing your startup blueprint, select an appropriate name for it and take time to do so since it will be the most important part of your company’s brand. You can check for the availability of required domain name via popular search engines like Google and register it as soon as possible.
• App Platform and Expert Developer: Make a right selection for your app developer considering the previous background in development the Smartphone apps for Android, iPhone, Windows Phone etc. The community for Android app developer is very big and you may easily get the cost effective developer to develop the app but an experienced developer or service provide can suggest you right mix of native , hybrid apps that can cater to wider audience using iPhone and other smart devices.
• Manage your Budget with Open-source Tools: CMS and other such open-source tools and frameworks are being adopted by big names in business making it trendier than ever to better manage your budget as you invest in more important assets such as qualified back-end team that will keep the app up and running minus the trouble.
• Use Multi-language platform: If you really want your app to explode like fireworks in the global market then try to keep its language platform multi-lingual such that your app can reach out to even the remote places where people are not familiar with English language and prefer to interact with each other in real life as well as virtually in their native language only.
• Connect and remain active on social media: The omnipresent platform of social media includes your favorite Facebook, twitter and Instagram which does a fine job of connecting you with your clients and investors and that too totally free of cost.
• Pay Attention to Feedbacks: Once you have created enough buzz in the cyber world and roped in an impressive clientele, try to implement their suggestions effectively else the domino effect may kick in and you will end up losing not one but the entire web of users that follow or is connected to that specific user.
• Take Legal Aspect into consideration: Try to keep all the legal troubles at bay by hiring a legal professional or taking the service of a credited legal agency that will warn you before you end up in some billion dollar copyright violation suite.
• Native vs Hybrid App for Cost Effectiveness: If one wants to create a general-purpose mobile app that can run on multiple platforms then hybrid apps fit the bill but if the requirement is to add a certain native experience to the look and feel of the app aimed for a specific platform then native is the best pick. In some scenarios, unwarranted development in hybrid app development environment may cost way more as compared to its native counterpart.
• App Development Considerations: Cost-cutting in resource investment process is not a smart decision if that means trading off quality for affordability. Such inexperienced decisions may lead to low product quality, unfriendly apps, frequent app crashing and eventually plethora of negative reviews on app stores.

The road to entrepreneurship might be a bit tricky but once you brave through it while keeping the above mentioned points in mind, the destination will surely be rewarding enough.

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Use Mobile Apps for Quintessential Business Performance Reporting

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