Monday, 28 October 2013

E-commerce: Taking Business to Customer Doorstep

Electronic commerce or E-commerce is type of commercial activity which is done electronically over the internet or through connected network of computers. The first step of e-commerce began with need for banks to integrate computers systems connected across branches spread in different territories to complete fund transfer, fund deposit and fund withdrawal requests.

Generally there are five type of e-commerce activity done electronically, Consumer to Business (C2B) E-commerce, Business to Business (B 2 B)E-commerce, Business to Consumer (B2C) E-commerce, Consumer to Consumer (C2C) E-commerce, Inter Organisational E-commerce.

Banking sector is using electronic medium for its business operations long before people realised its importance, but at that time no-body thought of doing business online without meeting client or buyer personally. With the incessant internet penetration and the confidence in using the electronic/ online medium for payment transactions grew, big and small companies realised the potential of internet. Nowadays business can be done across the country or across the world, you can purchase anything from anywhere with a just few mouse clicks.

In the beginning people were sceptical in buying or selling products online and were not sure whether the customers will buy product online when they cannot touch the actual product. Many said that it won’t work but websites like Amazon and EBay showed that it can be achieved with better product catalogue, better service and security to shop with them. Today online retail business is worth billions of dollars and it’s just small part of whole e-commerce trade.

In the last five year, e-commerce trade has grown exponentially in India, whether it’s business to business or business to consumer, the growth is quite impressive. In spite of people still prefer doing business the old way, It’s the young population who is more informed and tech savvy who like the idea of buying things online which saves their time and effort also. Now the manufacturer also like the idea of selling their product online as it not only save them from the middle men as they are selling their stuff directly to consumer that too at better prices.

There are many benefit of doing business electronically with potential of reaching every single person in shortest possible time and lesser effort. It is much more secure and fast to do business online then doing the old way. Range of products available is enormous; with just few clicks you can get product and services without leaving your desk. These are the few benefits of e-commerce, though there are some disadvantages. Cyber scams, fraud and misusing of financial information are what been experienced when you are not safely keeping you credentials and password details.

As the reach of internet spread to smaller cities, more consumers and business will join and engage in E-Commerce, which will not only increase the base of customers but the business of those small cities will have opportunity to connect with the whole world.

In current market scenario, business are going online via e-commerce portals. There are several technologies for ecommerce website development like Magento, OpenCart, PrestaShop, osCommerce, Drupal etc. So, you can choose one for your dream ecommerce portal.

Sunday, 13 October 2013

Why Mobile Apps are significant for sustaining Business Growth and Development

Innovation in chip design has helped manufacturers produce smaller and faster processors that have fostered the revolution in Smartphone with sleeker, faster and crystal clear display graphics, faster memory and speedy processing.

The performance of Smartphone largely depends on the operating systems which can utilize the power of the hardware. Most popular and notable operating system is Android, IOs and Windows. “Mobile App”, the term coined in year 2010, achieved the “Word of the Year” title in the same year. At that time, it was much hyped and believed by analysts to become a trend in coming years. Rightly said, Mobile Apps are in demand among all the communities of Smartphone users, be it a business man, working women, home maker, students and every segment of audience.

Mobile Apps generally are referred as programs that run on top of operating system such as Android, IOs and Windows and serves different objectives of end user like social networking, access news, messaging, watching videos, getting updates and many more. These apps are generally available as free or paid from different App Stores like Google Play, ITunes App Store, and Windows Phone 8 App Store.

Latest survey shows that more people are using internet on their hand held devices then on computers or on their laptops. In fact hand held devices and available apps are becoming so powerful that many people doing there office work through their smart phones.

Moreover, customize apps are a new frontier for both big and Small companies in order to reach ever increasing smart phone segment, whether it’s newspaper industries or shopping portals or banking sector, all have their apps available, to not only reach wider audience but give their customer’s easier access to information or services. Many large enterprises have introduced Mobile Apps for extending their Point of Sales, enhancing their communication increasing their sales through Mobile Ecommerce and many more.

All this has generated demand and the need for businesses and companies to be present on this new medium of connection and communicating with customers and consumers. One cannot ignore this medium if it wants to lead and grow in ever competitive business landscape. That is why; it is becoming significantly important to be available on the mobility platform for sustaining the continuing business growth and development.