Monday, 11 February 2013

Mobile Website V/S Mobile Applications

It is an ongoing debate that why mobile websites can’t can replace the mobile applications. Business Application Development for Smart Devices requires an extraneous effort for an organization in developing applications compatible with devices operating on different platforms like android, iOS, Windows, Blackberry.

To cover-up maximum audience, one has to develop applications for all platforms. Isn’t it a bit too expensive?

If you have an existing consumer base, and want to enhance your services through user engagement and streamlining process, Mobile Applications are the Best Pick. Mobile Application can be developed for wide range of uses like – gaming, business productivity, process improvisation, daily planner, media applications. It can be beneficial in complex and graphic intensive product offering. They operate in background also, with push notifications to the user while otherwise using the Smart Phone.

mobile apps

Following Benefits of Mobile Apps makes them preferred source for Mobile Targeting :-

• Builds Customer loyalty, Brand Visibility and increases retention

• Focused approach with Specific Offering

• Faster than Mobile Websites

• Offline usage (however we cannot purchase without a connection)

• Wide Range of Usability

But Mobile Websites even though are not quiet popular but slowly and gradually it is believed to shadow the disadvantageous associated with Mobile Application Development like:-

1. Expensive development expenditures comparable to optimization of Mobile Website.

2. Excessive development time.

3. Application Review Processes for putting it on App Store

4. While marketing on App store, one have to share 20-30 % of revenue

Mobile Websites have a better reach as your mobile website is easily searchable on Mobile Search engines. You need not have to visit App Store for it. Mobile Website can be accessed using internet on all Smartphones. It doesn’t have any compatibility issue. One doesn’t have to work for its usability on devices with different platform and maintenance cost is also much lesser comparable to Mobile Apps for keeping it updated on all operation platforms for Smartphone.

Big Question? What you should go for?

Ideally introduction of both will be the best for your business. If you are a small business set-up, to begin with, we recommend you for Mobile Website Development. Optimisation of mobile website can bring traffic, increase website usage and presence on Mobile Search Engine. It will be easier to make changes and maintain up-to-date for all mobile platforms. According to a Nielsen study, 69% of Americans used the mobile web for hotel research, versus 31% through mobile apps.

For a big enterprise with good existing user base with objectivity to enhance your services through user engagement and streamlining processes, we recommend you for Smartphone Applications. Its very clear, mobile applications are in trend because of its functionality and clearly overshadows mobile website. As a professional enterprise, you cannot leave any gap which can hamper business in present or future scenario. It’s better to keep abreast with upcoming trends in market.


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