Tuesday, 19 February 2013

Social Media Marketing vs Other Forms of Marketing

SMM-Social Media Marketing has many of benefits than traditional marketing. Any type of marketing material, we placed on the highway of internet, by no means have to remove and content also doesn’t have to fade as it is in traditional approach. So while social media marketing material is appropriate right now and will be visible continuously

Our videos can live on the social video sites for very long duration, in fact always, but on the other hand a Television Ad have very short span of life only for 25-35 seconds.

If we post an article or blog content, it may be visible for years, in the internet archives and our audience can found our message any time. If, our audience like our content they will generally speak about our message and it may go viral by sharing.

On internet audience engages them as per their convenient time unlike a TV, radio, or newspaper that may not be as per their schedule.

Many surveys about engagement of audience conclude that people devote more time on the internet than any other medium of communication. According to mashable,” During the week of October 3rd, 2010, thirty million people played the Facebook game Farmville, while only twenty-four million people watched the most popular TV show of the time, “Dancing With the Stars.

Social Media Marketing

Why Social Media Marketing is Important?

Social Media is more engaging.

Social Media is more affordable.

Social Media just plain beats out the competition.

Social Media is Two Way Communication.

Social Media provides freedom to audience to Review about Brands

Advertiser can target ad campaigns to specific audience

TV and Radio ads are not sure bet for ROI, we invest a lot of money for our ad of few seconds and hope our audience is watching or listening our message and will react. On the hand in social media advertising we can target our ad campaigns to specific audience in specific geography for great interest and good ROI. Ad Hoardings cost thousands time more that Social Media Marketing cost and can only deliver message the people passing nearby it, while Social Media Marketing can be in several locations at multiple times for the same investment.

Although above traditional forms of marketing may be useful for specific marketing campaign but Social Media is a far superior medium to have a brand existence. Facebook, Twitter, Pinterest, Google+ and LinkedIn are the major players in Social Media, so presence on all these platforms and other blogging sites adds a great value to marketing campaign of any brand.

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