Wednesday, 24 April 2013

Internet Marketing Tips on the Highway of Internet

On the highway of internet, if you want to win the race of brand marketing, you should use tactful strategies of search engine optimization as well as social media marketing. Following internet marketing tips are very basic and necessary to attain online marketing achievements.

Social Media Marketing Services

1. On and Off page SEO

Every online business needs a well optimized website for the success of online marketing of every business. There are many ways to increase the exposure of brand and driving valuable traffic to website but the very basic and necessary way is search engine optimization. Search engine optimization termed as SEO is an approach used to build relevancy of website in different search engines like Google, Yahoo, Bing etc. Every customer try to get information from search engines with specific search queries before the actual purchase of any product. Top results get the most clicks of consumers while other very low. So every business owner wants business website to rank high in search engines. SO here SEO can help website to rank higher in Google search results pages. If we work according to the guidelines of search engines we can generate high value traffic for our websites. SEO is optimization process of website with On page as well as Off Page techniques and both off page and on page search engine optimization are necessary for higher rankings in search engine results pages.

2. Social Media Optimization (SMO)

Social media engagement plays very important role for success in online space. Social networking sites like Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest etc. are serving as the bridge between consumers and businesses. Business owner can easy meet their perspective consumers on these networking websites and consumers easily can find their favourite brands and gossips about them on social networking websites. With proper strategy to utilize these platforms and consumer target, a business can increase brand publicity. It is pretty incredible that it is possible to turn a profit by using websites and platforms that we are already familiar with. Social networking and Web2.0 websites should be include in your marketing strategy.

3. Pay Per Click (PPC)

PPC or Pay Per Click model is paid model where every business has to pay with every click on their ads by consumers. Google Adwords, Microsoft Adcenter, Yahoo, Facebook Advert, LinkedIn, and twitter are the big player in this model who offer PPC model to businesses. However PPC include very careful budget management, consumer targeting, ad creation and monitoring to get revenue from promotions.

4. Affiliate Marketing

If talk very basic about Affiliate Marketing is process in which a third party promote you website or products indirectly and send relevant traffic to your business website. Upon successful sales or lead conversions, third party responsible for internet marketing or promotion, get the commission from the business owner. So affiliate marketing is generally commission based model between business owners and third party promoter.

Friday, 19 April 2013

Social Media Marketing Guide For Branding

Social Media Marketing (SMM) has grown into a popular substitute for branding of any business on the highway of internet. Marketers have understood the reach and power of social networking sites. Social websites like Twitter, Facebook, MySpace, LinkedIn etc. are not only the "websites for teenagers". These websites have big database of valuable audience which can be converted into long term customers for any business. But how can one convert this audience into valuable customers? Here Social Media Marketing comes into action. But be careful while segmenting SMM channels for your business. One media may work for efficiently for a business but not for other kind of business. Without the proper knowledge and strategies for Social Media Marketing, you cannot hunt what you want. For example LinkedIn is best social media for B2B companies, but for B2C business, you have to employ a different marketing strategy. You social media marketing strategy will be responsible for your business; it can "make" or "break" business success in SMM.

Social Media Marketing Services

Step 1 : SMM Plan of Action

Make intelligent selections from the launch and move headlong with a SMM Plan of Action.

Step 2 : Proper Set Up

Research about your audience location and time spend on internet!

a. List the best social networking sites niche wise

b. Right User Name Social Profile and Account Settings

c. Target the eye-catching profile information

d. Filtering and sharing strategy of content for each site

e. Time scheduling for each Social Media Site

f. Making the Connections with people relevant to niche

Step 3: Implementation

Don't run or race for short term goal; move prepared with a long term vision.

A predefined social media optimization (SMO) strategy is the necessity. SMO =SEO+SMM, here SEO stands for search engine optimization and SMM stands for social media marketing. SMO is a mixture of SEO and SMM. SEO Service is required for proper optimization of business websites where your perspective customer lands to purchase products or to get detailed information about services. So, you must to optimize special resources prior to SMM implementation.

Content is king for offsite marketing process, so optimized blogs, articles, press release, reviews, discussions, images, videos and other resources SMM needs to parallel with the SEO.

Step 4: Testing, Tracking & Refining

You will need to analyse the trends and traffic behaviour and do the multivariate or a/b testing for your product and landing pages. Do improvements of design and structure of website after properly analysing the tracking reports and refine before run with a modified strategy.

Thursday, 11 April 2013

Mobile Apps Development Company in India

India is third fastest growing mobile app market in the world. It is getting popular not just among teens and youngster; rather everyone including the business personnel is engaged in using Mobile Application for Business Activities & entertainment. As per Gartner report, India’s active mobile connections will exceed 900 million by 2016, which translates to 72% penetration. According to TRAI in January 2012 the number of active mobile connections in India has reached 659.99 million and the total mobile subscriber base stands at 903.72 million.

Mobile Apps

The market where every Indian User spends average 52-min daily on mobile app usage, you can easily judge the importance of building brand application for mobile usage to stay connected with the consumers and customers.

For those who are oblivious about Mobile Applications, I just give you a simple explanation. A mobile application is just like a software program installed on your smartphone. The software program can be a simple planner, social networking interface, live navigator or an application to assist you in daily tasks. Its just like a software, for example, MS office, we install and use on our laptop and desktop.

Why are the benefits? In India, the mobile app usage is increasing day by day because it provides a medium to get things done with mobility. You can order pizza on the go and get it on dinning table before reaching your home. You don’t have to contact anyone, and just by sitting at phone, your movie tickets can be booked for tonight. It had made life and tasks simpler. The mobile applications market is not just restricted to general users but has also reached out to business and institutional users. People use messenger to communicate information. There are applications to click image and instantly share it in closed group. The mobile applications have given a new channel for the consumers to interact and get things done.

What will you loose if you don’t have an application? Being optimistic, we hope that you don’t loose anything in absence of mobile application. But one thing which is sure is that, mobile applications are tool to stay connected with the end customers to maintain the everlasting relationship for Business Growth and Development. Even if you are small business, with custom mobile application development, you can update your customers with new offers, deals, informative content and take feedback.

How to get it developed? There are many mobile application development companies in India; you can easily find it on Google. But before selecting a vendor, make sure the following things:-

1. The Service provide for mobile application development should have prior experience.

2. The Mobile Application developed should be cost effective and suits your Budget.

3. The diversity in development experience can always help you.

4. The Service provider must be capable to use latest tools to get it developed in shortest possible time.