Monday, 24 June 2013

Mobile Application Development Process

You must have either adopted the mobile platform for Business expansion and enhancing consumer reach or must be thinking in same line. Is we are right to guess, than as a techno-commercial guy you should know how and what is the process for mobile application development.

Nobody knows better than you to decide the importance of latest technologies for Business Growth with the time. Similarly, if you have thought to introduce Mobile Application for your Business Objective, you will know better than anyone else about what sought of application you should introduce:-

1. Mobile Application for Brand Awareness, Brand Information and Brand Loyalty

2. Mobile Application for enhancing Consumer Experience

3. Mobile Application for In-Pocket shopping Experience

4. Mobile Application for supporting Sales activities

5. Mobile Application for end user engagement

Apart from it, you can also do market analysis to find out which Mobile Application Platform you should target first. Whether it’s android app development, iPhone application development, application development for blackberry or windows phone application development, you can follow secondary research and take market statistics given by 3rd party research agencies to figure out which platform should be picked first for your genre of business mobile app.

What after market study for Mobile Application Development?

You must know what methodology is right for mobile app development and must learn and understand clearly from the Mobile Application Development Service Provider, the methodology, so that the end product should not deviate from the defined objective.

1. Discover and Define Objective: Proper market study can actually help you win half the battle straightaway. You can consult the service provider to understand what is in-trend application related to your business. You may ask from service provider what should be done to keep the entire business stakeholder find interest in the application.

2. Planning and Prototyping: Before you engage any service provider, you should always ask for prototype to check the Delivery Capability and approach of service provider. An experienced mobile app development company follows necessary documentation before proceeding for Mobile Application Development. (PRD, prototypes and interactive mockups, development alternatives, API integrations, client-server structural design, third-party applications, etc.)

3. Deployment and Testing: It is very necessary to produce end product analogous to perceived outcome thought before starting. Apart from in house company testing, you should also check as a user about various aspects of Mobile Application Developed like speed of application, seamless functioning, workflow and features.

4. Application Delivery and Compliance: The mobile application developed must be in compliance to App Store so that it can be marketed properly. Your service provider must deliver a solution and resolve issues that can affect its reach to App Store.

5. Analysis and Optimisation: You should analyze the actual performance when the app is released in the market. Take opinion from the end customers about application feature and seek genuine feedback to improve further.

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