Thursday, 26 July 2012

Analytics for Business Decision Making

“There is a difference in seeing things from different perspective; Analytics help you see the right perspective”

We all are living in an era, where information and technology have not only eased many things but have brought various businesses on competitive landscape. There are challenges before decision makers and Business Analytics professionals to comprehend pile of information and data to suggest future course of action to the upper management.  Consequently, it has generated need to utilize Analytics and Business Intelligence software products to utilize the data and information for proactive and rational decision making.

Be it for financial analysis, risk analysis, predictive modeling, Quality Analysis or optimization, the industry leaders, decision makers and Business Analysis professionals faces challenges in harnessing the Business related information in suggesting the possible course of actions for Business Growth and Competence. For such professionals, the advanced Business Intelligence and Analytics software has eased the decision making through processed information and simulation they provide. The software ensures certainty in Strategic Decision Making Process.

 Every Business wants to grow, but the necessary requisite for growth is to understand the lessons from past activities, optimizing the existing processes and predicting the future scenarios. For such requisite, businesses are required to comprehend processes and digest the specific business related information. Business Analytics Software is one such tool that assists in bringing certainty in Business Decision Making by comprehending and simulating the information and data through calculations. It enables you to Measure, Analyze, Improve, and Control your service, transactional, and manufacturing processes.
Business Intelligence and Analytics Software helps in tactical decision making for your business objectives and helps in gaining a competitive edge under even the most uncertain market conditions. The practice of using analytics across all the functional areas of business enterprises is been suggested by market leaders across all industries. Organizations can apply simple statistics for day to day operational optimization, where as there are other options comprising Predictive Modeling and Risk Analysis that are been used by industry leaders in identifying and devising there long term action plan for competence in operations customer management and research.

Even Business accumulates huge data, which for simple analytics software with limitations in applying rules becomes difficult to solve the problem. There are advanced statistical tools that can transform undifferentiated data into insight and understanding, driving better decision making and increasing competitive advantage.

Following are the few of the software that helps in bringing certainty in Business Decision making:-
Application Areas
Products & Solutions

Friday, 13 July 2012

“Change the status quo; expand your consumer reach with mobility platform!!”

Emergence of smartphone like iPhone, Blackberry; Android etc. have revolutionized the user experience. Also, the intuitive entertainment and informative features comprising multimedia streaming, Information access, Value added Services and Data Services have raised consumer expectations. The customer use smartphones not just for communication but also use it as digital assistant to manage all their activities whether professional or personal entertainment.
It is incessantly becoming in use for utility driven services in rural India apart from high end communication and entertainment services in Urban India. As the penetration of 3G will increase, the demand for Mobile Value added Services and Mobile Applications for entertainment and utility services will also increase.
It has emerged as disruptive solution for consumer experience and expectation from mobile phones. Hence, it has generated need for Businesses to change the status quo and deliver enhanced out-of-store experience and In-pocket solution. It is estimated that the Mobile VAS demand is expected to touch 48,000 crore by 2015.
If we will notice, Mobile apps are in demand for variable enterprise objectives. It has given a new channel to businesses to reach and extend services to customers. But there are few things to be taken care before development so as to harness the complete potential of Investment made in its development.  

 Followings are the challenges before client:-

  •  Ease of Navigation:- A user friendly application with minimal use of typing
  • Filtered Display of Functionality and features
  • Experienced personnel to understand requirement and selectively map the required functionality and feature.
  • Application with Realistic out of Store Experience for users.
  •   Minimum Application Loading time.
  •   Interactive application for purposeful user engagement.
  • Access to enterprise wide application through a lightweight web service call

Businesses have following option in Mobile Platform to expand their consumer reach and engagements:-

1.       Mobile Website: Business can get website developed that are accessible on smartphone. It will give great user experience to customers while accessing the information about company.
2.       M-commerce application: - After e-commerce, it is m-commerce application that everyone believe will change the shopping experience. Business offering m commerce application with payment options for enterprise business can get edge over competitors. This can facilitate 24X7 Out of Store Experience to consumers.
3.        Enterprise Applications: - Enterprise applications are tailor made solutions that is for organization which want to leverage the mobility advantage in their business and operational processes.  Business can give Value added Services integrating it with their enterprise application.
4.       Interactive Mobile Applications: - Nowadays, proactive businesses are moving towards interactive marketing for user engagement into brand and leverage continuous benefits from consumers through building relationship. Business can get developed interactive application that can help them bridge the gaps and provide better services.
Binary Semantics develop all such mobile applications for business to achieve their business objectives. We focus on providing user friendly applications that gives best solution within their investment budgets. We can develop applications on various platforms like iPhone, Blackberry, Android and Symbian that can be integrated with any enterprise application.

Lets all harness the advantage of mobility to make our businesses expand consumer reach and grow on Business Landscape.