User Interface is the Key to Ecommerce Website Engagement!!

It is an old saying that, “first impression I the last impression” and also, “You never get the second chance to make the first impression”.

Similar way, the outlook of an ecommerce website decides in first glance must give the best impression to the user. “Outlook” is a broader term that includes the user interface, filtration features and user friendly navigation. The user must get the crisp on the home page of your ecommerce store to begin with. It is very important to have clear depiction of product categories with soothing color scheme.

User Interface is the key element in outlook of the website. Let me understand the elements in User Interface Header, Main Body, Footer, Carousel and Social Media Plugins.

Header: The key product categories should be displayed with a drop down menu to represent in one glance. The key services and USP’s like 24 X 7 Delivery & 30 Day Refund etc. must be highlighted. These days social media widgets are quiet popular in ecommerce website design. The Silhouette and symbols for such services are the best idea to use minimum space in header and maintain clarity in highlighting multiple things.

Main Body: You may use carousel and images in main body. Usually the use of high resolution images and carousel dampens the loading of website. It may be deterrent to the end user to dig in further into the website. Footer: The footer can be used to elaborate the product categories and the key elements you want to highlight. It’s the summary of your website with contact details for support and sales both.

Margin: One thing which contributes the most yet get overshadow of other elements and plugins on home page is the proper margin and spacing. Sometimes we use best of the images, carousel and color scheme but all in tandem looks awry. It happens because of its arrangement and the requisite margin and spacing required depicting the same.

Social Media: For user engagement, it is very important to not just sell goods but also to associate your products with needs and the urgency to avail the time bound offers. You need to plan campaign integrated with social media to create a viral out of it and reaching to the masses. Its not like we should not promote such things on home page, in fact, it’s in trend, and people like to engage in such activities.

In a nutshell, the aesthetics of a website and user interface cannot be planned, one has to be creative and that comes with experience and strong devotion towards a particular thing.

Thanks!!

Binary Semantics Ltd.
Website: www.binarysemantics.com
Email: marketing@binarysemantics.com
Phone: 0124-4787361

Responsive Website Design

RWD – Responsive Website Design is an approach in Website Designing where the website is developed to provide optimum viewing experience to the user irrespective of device he uses. Be it a Tab, or Smartphone, or PC, the Responsive Website Design gives easy reading and writing with minimum resizing of components of website and minimum scrolling.

The end user will view the same website differently when seen on devices with different resolution.

How it is done?

The Responsive Website Design is developed through following key technical features:-

•Media queries and media query listeners to figure out of what resolution of devices, its being served on.
•A flexible grid-based layout that uses relative sizing
•Flexible images and media, through dynamic resizing or CSS

The above key technical features provide the optimum viewing on resizing the page while browsing or accessing on device with different resolution. These are heart of Responsive Website Designs.

Why it is Important to have Responsive Website Design?

As per bog of mashable.com, the Tablet sales are expected to exceed 100 million this year. Their sales numbers may top notebooks next year. According to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not feature phones. It reflects the usage of smartphones and tablets can increase considerable in near future and so will be the internet usage on these devices. Your website need to support optimum viewing irrespective of device it is been seen as against an idea of keeping a separate domain for mobile website and going for separate website design for devices of different resolution.

An example of a responsive website, The Boston Globe, displayed on multiple devices

Advantages of Responsive Website Design

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1.Enhanced User Experience
2.Optimum viewing and user-friendly navigation
3.Save cost and money for development for different devices
4.Efficient Communication

About Binary Semantics

:-
We have been providing IT and Software Services to our clients for more than 26+ yrs. and successfully satisfying them with best of our efforts. We get our self equipped with latest technologies and advancement in Software Development and Website Development technologies. We give our clients the latest and best solutions that works will minimum maintenance and sustain over a period of time.
You may contact us for the following Services
1.Software Development
2.Ecommerce Application Development
3.Mobile Application Development
4.SEO Services
5.Graphic Designing
6.Internet Marketing
7.BPO Services
8.Software Solutions

For more information, please visit us at www.binarysemantics.com
Email us at: marketing@binarysemantics.com
Contact Us Now: 0124-4787361