It is an old saying that, “first impression I the last impression” and also, “You never get the second chance to make the first impression”.
Similar way, the outlook of an ecommerce website decides in first glance must give the best impression to the user. “Outlook” is a broader term that includes the user interface, filtration features and user friendly navigation. The user must get the crisp on the home page of your ecommerce store to begin with. It is very important to have clear depiction of product categories with soothing color scheme.
User Interface is the key element in outlook of the website. Let me understand the elements in User Interface Header, Main Body, Footer, Carousel and Social Media Plugins.
Header: The key product categories should be displayed with a drop down menu to represent in one glance. The key services and USP’s like 24 X 7 Delivery & 30 Day Refund etc. must be highlighted. These days social media widgets are quiet popular in ecommerce website design. The Silhouette and symbols for such services are the best idea to use minimum space in header and maintain clarity in highlighting multiple things.
Main Body: You may use carousel and images in main body. Usually the use of high resolution images and carousel dampens the loading of website. It may be deterrent to the end user to dig in further into the website.
Footer: The footer can be used to elaborate the product categories and the key elements you want to highlight. It’s the summary of your website with contact details for support and sales both.
Margin: One thing which contributes the most yet get overshadow of other elements and plugins on home page is the proper margin and spacing. Sometimes we use best of the images, carousel and color scheme but all in tandem looks awry. It happens because of its arrangement and the requisite margin and spacing required depicting the same.
Social Media: For user engagement, it is very important to not just sell goods but also to associate your products with needs and the urgency to avail the time bound offers. You need to plan campaign integrated with social media to create a viral out of it and reaching to the masses. Its not like we should not promote such things on home page, in fact, it’s in trend, and people like to engage in such activities.
In a nutshell, the aesthetics of a website and user interface cannot be planned, one has to be creative and that comes with experience and strong devotion towards a particular thing.
Binary Semantics Ltd.
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