Thursday, 25 July 2013

Why You Need to Invest in Mobile Website For Your Business?

As an internet marketing consultant, I surprise to see the traffic stats for the website of my client because mobile website traffic graph is growing at 3 times more than traffic graph for desktop visitors. As, I researched the detailed stats of website and market, I realized it is all due to mobile phones and data plans get cheaper. Hence there are more mobile devices shipment in the world than desktops.


It is very clear from the above trends that mobile devices are growing at a rapid rate and 3G data providers like Reliance Communication are luring more and more 3G internet users from the Indian market by offering 3G data plans at very affordable rates comparable to 2G plans. It is win-win situation from both users and provider. It is very clear mobile internet user are growing at a rapid rate and there are downward trend desktop website visitors.

So, are you ready to face the challenge, what your business may face in very near future, or you are facing!! At the end of 2013, 20% of internet traffic is projected to be mobile so any how every business should have mobile optimized website to feed visitors with a great user experience.

e-Commerce is Shifting to m-Commerce

Ecommerce industry is also facing challenge to retain the customers and  observing continuous fall in desktop based translations as their rivals are observing continuous growth in mobile based transactions. For a live example study the below mentioned trends of mobile transactions for Groupon, who observe 45% mobile translations on mobile at the starting of in 2013 as compared to 14% mobile translations in year 2011. We (Digital Marketing Department) also received a lots of consultation queries for the same and we encourage businesses to invest in m-Commerce and optimized mobile website development, for future jackpot ! :)

News on Mobiles

To know more “ what news companies are thinking about investment mobile website development”, I met with a number of journalists. But, I was very strange to know that they are thinking visitors wouldn't want to spend the time reading their long form content on a mobile device. When i asked why they are thinking this way, i found it was only there assumption not real tracking stats because they mind that mobile traffic only visits websites "on the go."

But as I researched for stats for News on Mobiles, I realized their is very much potential for News on Mobiles, but a great mobile website design required. For as live example,” Great mobile website of The New York Times receive 1/3 of its traffic from mobile devices. With a user friendly UI design of mobile website, mobile visitors will be able to read news, blog and articles sitting on the bus, riding up elevators, and waiting in store lines.

Education On Mobiles

Online education is very trendy and growing at rapid rate. Few days back in India IITs, Nasscom and some software industry giant like TCS, Infosys came forward to a launch online computer science professional course free of cost for students from all over the world.

Moreover Project Aakash Tablet is India's dream project to teach masses through mobile devices. However to utilize the full potential of mobile devices there should be mobile optimized education portals, so Education on Mobiles is great business in coming future. From govt initiatives and below mentioned stats, you can easily understand the requirement of investment in mobile optimized education portals development.

Conclusion: Today,I discussed and present information with stat for Shopping, Education and News, which are 3 necessary element of our daily routine life. I hope you understand the role of mobiles for to access these 3 elements and their future growth. There are many more area where mobiles are getting involve, so as a businessman you seriously think about investment a fraction of % of your business assets for mobile website and mobile marketing strategy.

We are eager to provide consultation for website and software solutions for your businesses. Request a consultation request on or write us on for more information.

About Author:

Yashpal Singh

Digital Marketing Department

Binary Semantics Limited, Gurgaon

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